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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
“Restructuring of the furniture sector is on-going with specialist retailers continuing to fall by the wayside partly because of weak consumer demand and partly because specialists have failed to defend their share from encroachment from non-specialists, including grocers. The growing trend to online browsing and buying is becoming a major battleground for shopper attention involving all retailers and unless store-based specialists embrace this trend more of them will fail because ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Channels of Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Where Do We Shop for Furniture?
The Consumer – Attitudes Towards Spending on Furniture
The Consumer – Factors Influencing Choice of Store
The Consumer – Furniture Shopping Behaviour
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Retailer Profiles
Retail Advertising and Promotion
Brand Research
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Brand Research
Appendix – The Consumer – Where Do We Shop for Furniture?
Appendix – The Consumer – Attitudes Towards Spending on Furniture
Appendix – The Consumer – Factors Influencing Choice of Store
Appendix – The Consumer – Furniture Shopping Behaviour
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