 Just under half of adults (25 million) look for lasting quality when deciding where to buy furniture. Retailers need to prove their quality credentials through inviting customer reviews and demonstrating how items can stand up to heavy usage, including the kids.Service is also important and four in ten adults (20 million) are influenced by the presence of knowledgeable and helpful staff when choosing between stores. The role of staff ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Where They Shop for Furniture
Factors Influencing Choice of Store
Shopping Behaviour When Buying Furniture
Reasons for Buying Furniture
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
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Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Where They Shop for Furniture
Appendix – Factors Influencing Choice of Store
Appendix – Shopping Behaviour When Buying Furniture
Appendix – Reasons for Buying Furniture
Appendix – Target Groups
20th August 2010
The big challenge for furniture retailers is to shorten the replacement cycle and give shoppers more reasons to buy away from the sales.
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