Tea and Other Hot Drinks - UK - February 2012
Tea and Other Hot Drinks - UK - February 2012

“The current crop of loose leaf teas, including Twinings and Yorkshire Tea, are far from youth-oriented. Therefore, running youthful, contemporary-styled ad campaigns of loose tea products provides an opportunity for manufacturers to encourage demand among this group.”

more
Report Price:
£1995.00
|
$2693.85
|
€2245.17
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Usage of Tea
Consumer Usage of Alternative Teas and Other Hot Drinks
Consumer – Tea Usage by Format
Consumer – Tea Drinking Occasions
Consumer – Attitudes Towards Tea
Consumer – Attitudes Towards Fruit/Herbal and Green Teas
Consumer – Attitudes Towards Hot Chocolate and Malted Drinks
Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer Usage of Tea
Appendix – Usage of Other Hot Drinks
Appendix – Consumer – Tea Usage by Format
Appendix – Tea Drinking Occasions
Appendix – Consumer – Attitudes Towards Drinking Standard Tea
Appendix – Attitudes Towards Other Teas
Appendix – Attitudes Towards Hot Chocolate and Malted Drinks
Appendix – Target Groups