“Tea enjoys a long-established role as a quintessentially British drink. Even today, the majority of consumers see tea drinking as part of being British, and report enjoying the ritual of drinking tea, offering a strong platform for communication around these issues.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage
Consumer – Qualities Associated with Hot Drinks
Consumer Attitudes Towards Tea
Consumer Attitudes Towards Herbal Tea
Consumer Attitudes Towards Hot Chocolate and Malted Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Consumer Usage
Appendix – Consumer – Qualities Associated with Hot Drinks
Appendix – Consumer Attitudes Towards Tea
Appendix – Consumer Attitudes Towards Herbal Tea
Appendix – Consumer Attitudes Towards Hot Chocolate and Malted Drinks
28th November 2014
“As brands race into the fruit & herbal and green tea segments, there’s a danger that some will be viewed as “me too” launches. However, Dorset Tea’s strong regional focus should provide a point of difference in the market.” 
27th February 2014
"Brands are faced with the choice (or opportunity) of two opposite groups to target, catering to the health-aware and those seeking indulgence."
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How can the market stem the decline in everyday tea?
