The UK private-label food and drink market is estimated to have posted growth of 25% over 2005-10, to reach £36 billion. It thus underperformed slightly against total consumer spending on at-home food and drink, estimated to have grown by 29% over the period.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Future Opportunities
Executive Summary
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Market Size and Forecast
Consumer
Consumer
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Role of Own-Label in Managing Food Budgets
Branded vs. Private-Label by Category
Consumer – Brand and Own-Label Purchases by Type
Consumer – Brand and Own-label Purchases by Category
Consumer – Expected Changes in Purchases of Brands and Own-label
Consumer – Attitudes towards Brands and Own-label
Consumer – Attitudes towards Premium Own-labels
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Changing Grocery Shopping Habits
Appendix – Who’s Innovating
Appendix – Market Size and Forecast
Appendix – Consumer – Brand and Own-Label Purchases by Type
Appendix – Consumer – Brand and Own-Label Purchases by Category
Appendix - Consumer – Expected Changes in Purchases of Brands and Own-label
Appendix – Consumer – Attitudes towards Brands and Own-label
Appendix – Consumer – Attitudes towards Premium Own-label
Appendix – Consumer – Target Groups
23rd November 2011
“In many categories, private labels are currently innovating with a focus on the premium-tier while still looking to undercut brands on price, something which is particularly pertinent in the current economic climate as consumers appear to be willing to trade into ‘fauxthentic’ products.”
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Messages based around a “smart shopping” proposition are likely to find favour with the two in three adults who identify themselves as looking for the best value for money.
