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Italy, Germany, France, Spain & Poland
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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
It is possible that own-label food and drink has reached saturation point. This report examines whether there is scope for development beyond ready meals and convenience food, for it is undoubtedly in these areas that the sector has thrived. Supermarket convenience food is the first port-of-call for busy mums and the UK has been the busiest market in Europe in terms of NPD in this area in recent years.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
MarketMarket
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Other
Retailers and Sub-brands
The Consumer – Relevance of Sub-brands
The Consumer – Sub-brand Positioning
Consumer – Attitudes and Decision-making
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