Sales of butter and margarine/spreads/blends rose from $4 billion in 2009, to an estimated $4.2 billion in 2011. Although the rising price of butter was largely responsible for category and segment growth, changing consumer tastes have created numerous opportunities. Some of the topics covered in this report include:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Butter
Segment Performance—Margarine/Spreads/Blends
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Butter and Margarine Usage
Health Rating
Consumption Comparison
Butter Attitudes and Purchase Habits
Margarine/Spreads Attitudes and Purchase Habits
Product Comparisons
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Supercenters and Warehouse Clubs
Retail Channels—Other Retailers
Leading Companies
Brand Share—Butter
Brand Share—Margarine and Table Spreads
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix: SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
29th August 2011
Flavored butters offer considerable opportunities for manufacturers.
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Factors driving sales of butter and slowing sales of margarine, and what manufacturers can do to respond to these market trends
