The $5 billion market for butter, margarine, and table spreads is challenged by rising costs for suppliers. In addition, competition from healthier alternatives like olive oil are effecting the market for butter. Mintel examines these market challenges and identifies opportunities for suppliers, marketers, and retailers to increase sales. Mintel also investigates:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Butter
Segment Performance—Margarine and Table Spreads
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes and Motivations
Race and Ethnicity
Cluster Analysis—Indiscriminate Spreaders, Convenient Tubbies, and Disloyal Butter Sticklers
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Butter
Brand Share—Margarine and Table Spreads
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Retail Channels—Supermarkets and Other Food Stores
Retail Channels—Discount/Supercenter/Warehouse Club
Retail Channels— Convenience Stores/Drug Stores and Other
Retail Channels—Natural Channel/SPINS
Butter and Margarine Usage
Product Preferences Based on Type of Food Preparation
Consumer Behavior: Switching Products
Consumer Attitudes: Cooking, Shopping, Flavor, and Health
Consumer Behavior: Switching Products by Race and Income
Attitudinal and Behavioral Differences by Race
IRI/Builders Panel Data
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Which products are most affected by raw materials costs and what trends in retail may force the price of butter up in the next year
