The antiperspirant/deodorant market is very mature and highly competitive. While many companies have struggled to achieve growth in this environment, some firms have made significant gains with specific types of products and a consumer-centric approach to product development and marketing.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Men’s
Segment Performance—Women’s
Segment Performance—Unisex
Retail Channels
Retail Channels—Other
Retail Channels—Supermarkets
Retail Channels—Drug stores
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Adult Use of Antiperspirants/Deodorants
Teen Use of Antiperspirants/Deodorants
Average Spend on Deodorants
Incidence of Brand Switching
Who Makes Purchase Decisions
Use of All-Natural and Organic Products
Product Concerns and Areas of Opportunity
Opinions Regarding Brand Names
Features Wanted/Willing to Pay More For
Opinions Regarding Fragrance
Factors Influencing Product Choice
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Supercenters and Warehouse clubs
Leading Companies
Brand Share—Men’s Products
Brand Share—Women’s Products
Brand Share—Unisex Products
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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How have sales of antiperspirant/deodorant fluctuated in recent years?
