Deodorants and Antiperspirants - US - February 2013
Deodorants and Antiperspirants - US - February 2013

“The deodorant/antiperspirant market can expect to see growth in the coming years due to near universal consumer usage of these products along with a lack of competitive alternatives. However, the market faces some challenges: the women’s segment has experienced a decline for the first time in years, consumers continue to demand long lasting products regardless of the many options currently available, and demographic shifts have the potential to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Men’s Deodorants and Antiperspirants
Segment Performance—Women’s Deodorants and Antiperspirants
Segment Performance—Unisex Deodorants and Antiperspirants
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Adult Usage of Deodorant/Antiperspirant
Format Usage
Teen Usage of Deodorant/Antiperspirant
Shopping Behaviors
Consumer Frustrations
Product Claims
Interest in New Product Formats and Attributes
Attitudes Toward Deodorant and Antiperspirant
Race and Hispanic Origin
Cluster Analysis
IRI/Builders—Key Household Purchase Measures

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Men’s Deodorants and Antiperspirants
Brand Share—Women’s Deodorants and Antiperspirants
Brand Share—Unisex Deodorants and Antiperspirants
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Social Media
Appendix—Trade Associations