Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Future Opportunities
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- Maintaining excitement – giving reasons to visit
- Making a virtue of the format
Market in Brief
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- Hard discounters
- Tough economic outlook, but should be good for discounters
- Hard discounters attract a broad range of savvy shoppers, not just the worst off
- Distinctive format
- What makes consumers choose a particular supermarket
- Hard discounters have some enthusiastic followers
- But overall consumers are unenthusiastic about them
- A small sector about to be hit by the disappearance of the third player
Internal Market Environment
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- Key points
- Who shops where?
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- Figure 1: Profile of supermarket shoppers, July 2009
- Survey sample problems
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- Figure 2: Profile of Supermarket shoppers, August 2007
- Implications
- Hard discounter profile
- Hard discounter usage
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- Figure 3: Hard discounter usage, 2003-10
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- Figure 4: Numbers shopping more from hard dsicounters, Jul 2008-Jun 2010
Broader Market Environment
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- Key points
- Demographics
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- Figure 5: Trends in the age structure of the UK population, 2005-15
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- Figure 6: Forecast adult population trends, by socio-economic group, 2005-15
- Figure 7: Forecast adult population trends, by lifestage, 2005-15
- The Election
- The deficit
- Implications for consumers
- Implications for discounters
Competitive Context
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- Key points
- Consumer spending
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- Figure 8: Spending on key retail categories, 2005-09
Strengths and Weaknesses
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- Strengths
- Weaknesses
Sector Size and Forecast
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- Key points
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- Figure 9: Hard discounters: estimated sales, 2004-09
- Figure 10: Hard discounters’ estimated share of all food retailers’ sales, 2004-09
- Netto
- Prospects
- The future for the hard discounters
- Forecast
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- Figure 11: Hard discounters’ sales, 2005-15
- Figure 12: Hard discounters’ sales as % all food retailers’ sales, 2005-15 (f)
Food Retailing – Channels of Distribution
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- Where do people buy food?
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- Figure 13: Food retailing, by channel, 2009
- Figure 14: Food retailing, by main channel, 2004-09
Brand Communication and Promotion
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- Key points
- Advertising spend
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- Figure 15: Hard discounters, advertising spending, 2007-10 (May)
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- Figure 16: Hard discounters: Advertising spending as percentage of estimated sales, 2007-09
- Non-foods
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- Figure 17: Advertising spending on non-foods as percentage of all advertising spending, 2007-10 (May)
- Spending by media
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- Figure 18: Hard discounters: Advertising spending, by media, 2009
- Figure 19: Food retailers: Advertising spending proportions by media, 2009
Retailer Profiles
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- Aldi Stores Ltd (UK)
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- Figure 20: Aldi Stores Ltd (UK): Estimated financial performance, 2004-09
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- Figure 21: Aldi Stores Ltd (UK): Outlet data, 2004-09
- Lidl (UK)
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- Figure 22: Lidl (UK): Estimated financial performance, 2004-09
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- Figure 23: Lidl (UK): Outlet data, 2004-09
- Netto Foodstores Ltd
- Asda
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- Figure 24: Netto Foodstores Ltd: Group financial performance, 2005-09
- Figure 25: Netto Foodstores Ltd: Outlet data, 2005-09
What Drives Supermarket Choice?
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- Key points
- What makes one choose a supermarket?
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- Figure 26: Factors considered for choice of a particular super market for main weekly shopping, May 2010
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- Figure 27: Key factors in choosing a supermarket, by age and affluence, May 2010
Who Uses Hard Discounters?
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- Key points
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- Figure 28: Statements on discount food retailers, May 2010
- Figure 29: Key factors in choosing a supermarket, by age and affluence, May 2010
- Use of discounters vs preferences in choosing a supermarket
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- Figure 30: Statements on discount food retailers, by most popular factors considered for choice of a particular supermarket for main weekly shopping, May 2010
- Figure 31: Statements on discount food retailers, by next most popular factors considered for choice of a particular supermarket for main weekly shopping, May 2010
Attitudes towards Discounters
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- Key points
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- Figure 32: Statements on food discounters, May 2010
- Attitudes towards shopping at discounters by usage of hard discounters
- Occasional and regular users
- Non-users
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- Figure 33: Statements on discount food retailers, by usage of food discounters, May 2010
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- Figure 34: Statements on discount food retailers, by useage of food discounters, May 2010
- Attitudes towards hard discounters by what consumers look for in a supermarket
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- Figure 35: Statements on food discounters by most popular factors considered, May 2010
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- Figure 36: Statements on food discounters, by next most popular factors considered for choice of a particular super market for main weekly shopping, May 2010
- Implications
- Target groups
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- Figure 37: Factors considered for choice of a particular supermarket for main weekly shopping, by target groups, May 2010
- Figure 38: Demographic profile of target groups, May 2010
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- Figure 39: Statements on discount food retailers, by target groups, May 2010
- Figure 40: Statements on food discounters, by target groups, May 2010
Appendix – Internal Market Environment
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- Figure 41: Supermarkets used for main grocery shopping, by demographics, July 2009
- Figure 42: Usage of stores for top-up shopping, July 2009
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Appendix – Broader Market Environment
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- Broader Market environment, background tables
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- Figure 43: Trends in the age structure of the UK population, 2005-15
- Figure 44: Trends in the age structure of the UK population, by gender, 2005-15
- Figure 45: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
- Figure 46: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15
Appendix – What Drives Supermarket Choice?
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- Figure 47: Most popular factors considered for choice of a particular supermarket for main weekly shopping, by demographics, May 2010
- Figure 48: Next most popular factors considered for choice of a particular supermarket for main weekly shopping, by demographics, May 2010
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Appendix – Who Uses Hard Discounters?
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- Figure 49: Statements on discount food retailers, by demographics, May 2010
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Appendix – Attitudes towards Discounters
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- Figure 50: Most popular statements on food discounters, by demographics, May 2010
- Figure 51: Next most popular statements on food discounters, by demographics, May 2010
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- Figure 52: Target groups, by demographics, May 2010
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