 The two most important factors in choosing a supermarket are convenience and price. Hard discounters can lead on the latter, but have to persuade consumers that they should be prepared to make a second trip to do their weekly shopping trip.Hard discounters do not appeal just to the poorest members of society, they also attract savvy affluent consumers who know that some products are exceptional value for money.Two ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Sector Size and Forecast
Food Retailing – Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What Drives Supermarket Choice?
Who Uses Hard Discounters?
Attitudes towards Discounters
Brand/Company
Brand/Company
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Brand Communication and Promotion
Retailer Profiles
Data
Data
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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – What Drives Supermarket Choice?
Appendix – Who Uses Hard Discounters?
Appendix – Attitudes towards Discounters
4th February 2016
The aim of providing affordable food to the worst off in society is laudable. But it is hard to see this format having wide appeal. 
23rd November 2010
Price is the hard discounter's main advantage over the major grocers. Direct, comparative attacks by the leading grocers are eroding this.
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