Table of Contents
Market in Brief
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- Market size and performance
- The competitive landscape
Report Scope
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- Company coverage
- Definitions
- Retail sector sales
- Market sizes
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2010
Internal Market Environment
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- Key points
- Consumer attitudes
- Electricals not developing online, but investment expected
- Willing to pay more
- The environment, what’s in it for me?
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- Figure 3: Attitudes towards the internet, technology and the environment, by country, 2009
- Consumer trends
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- Figure 4: Trends in attitudes towards the internet and technology, Germany, 2005-09
- Who thinks what
- Top earners cautious but see the information opportunities online
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- Figure 5: Attitudes towards internet, by gender, age and income group, Germany, 2009
- Young follow the latest technological trends, but can’t afford them
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- Figure 6: Attitudes towards technology, by gender, age and income group, Germany, 2009
- Least affluent most engaged with the environment
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- Figure 7: Attitudes towards environment, by gender and age, Germany, 2009
- Website usage
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- Figure 8: Germany: Top retail websites, by number of unique visitors, December 2009
Broader Market Environment
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- Key findings
Competitive Context
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- Key findings
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- Figure 9: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
- Spending on white goods holds up well…
- …but brown and grey goods suffer
- Impact of deflation
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- Figure 10: Germany: Consumer price index for selected categories, 2000-09
- Channels of distribution
Sector Size and Forecast
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- Key findings
- Economic outlook
- Retail sales – past performance
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- Figure 11: Germany: Electricals sector retail sales, 2005-09
- Retail sales forecasts
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- Figure 12: Germany: Electricals sector retail sales forecast, 2009-15
- Prospects for electricals specialists
- Outlet and enterprise data
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- Figure 13: Germany: Retail enterprises and outlets, 2004-07
Retail Competitor Analysis
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- Key points
- Leading specialists
- Media Markt dominates
- Buying groups
- ProMarkt in the ascent
- Others
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- Figure 14: Germany: Leading electrical specialists, 2008/09
- Market shares
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- Figure 15: Germany: Electrical specialists’ market shares, 2008/09
Conrad Electronic
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- Recent history
- Financial performance
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- Figure 16: Conrad: Estimated group sales performance, 2004-08
- Store portfolio
- Retail offering
- e-commerce and home shopping
EDA
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- Strategic evaluation
- Recent history
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- Figure 17: EDA: Members and websites, by country of operation, 2009
- Financial performance
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- Figure 18: EDA: Estimated retail sales, 2008-09
- Store portfolio
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- Figure 19: EDA: Member store numbers, 2008-09
- Retail offering
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- Figure 20: EDA: Sales mix by purchase volume, 2008/09
- e-commerce
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- Figure 21: EDA: Affiliated online stores, 2010
ElectronicPartner
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- Figure 22: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2005-09
- Strategic evaluation
- Recent history
- Membership structure
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- Figure 23: EP: Membership data, 2009
- Financial performance
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- Figure 24: ElectronicPartner: Group financial performance, 2005-09
- Store portfolio
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- Figure 25: ElectronicPartner: Membership data, 2005-09
- Sales and outlets by country
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- Figure 26: ElectronicPartner: Affiliated branded stores and membership, by country, 2009
- Retail offering
- e-commerce and home shopping
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Euronics International
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- Figure 27: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
- Strategic evaluation
- Recent history
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- Figure 28: Euronics: European members and websites, by country of operation, 2010
- Financial data
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- Figure 29: Euronics International: Sales by country, 2001-09
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- Figure 30: Euronics International: Sales by country, 2005, 2006 and 2008
- Store portfolio
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- Figure 31: Euronics International: Outlet data 2004-08
- Retail offering
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- Figure 32: Euronics International, sales mix by purchase volume, 2009
- e-commerce
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Expert International
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- Strategic evaluation
- Background
- Financial performance
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- Figure 33: Expert: European operations by country, 2009
- Store portfolio
- Retail offering
- e-commerce and home shopping
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- Figure 34: Expert International, online shopping availability, 2010
Media Markt/Saturn
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- Figure 35: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
- Figure 36: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
- Strategic evaluation
- e-commerce
- Recent history
- Financial performance
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- Figure 37: Media Markt/Saturn: Financial performance, 2005-09
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- Figure 38: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
- Store portfolio
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- Figure 39: Media Markt/Saturn: Outlet data, by country, 2005-09
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- Figure 40: Media Markt/Saturn: Description of outlets, 2009
- Retail offering
- e-commerce and home shopping
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- Figure 41: Media Markt/Saturn: Websites by country, 2009
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Appendix
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- Population
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- Figure 42: Europe top five: Population breakdown, by age group, 2005
- Figure 43: Europe top five: Population breakdown, by age group, 2010
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- Figure 44: Europe top five: Population breakdown, by age group, 2015
- Figure 45: Europe top five: Population breakdown, by age group, 2020
- GDP
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- Figure 46: Europe top five: GDP (in current prices) 2000-Q1 2010
- Figure 47: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
- Consumer spending
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- Figure 48: Europe top five: Consumer spending (in current prices) 2001-09
- Figure 49: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
- Consumer prices
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- Figure 50: Europe top five: Consumer prices, 2000-10
- Unemployment
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- Figure 51: Europe top five: Average rate of unemployment, 2000-Q1 2010
- Interest rates
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- Figure 52: UK and Eurozone: Interest rates, 2004-Q1 2010
- Consumer confidence
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- Figure 53: Europe top five: Consumer confidence, Oct 2008-Mar 2010
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