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Electrical Retailing - Germany - June 2010

MARKET IN BRIEF
Market size and performance
The competitive landscape
REPORT SCOPE
Company coverage
Definitions
Retail sector sales
Market sizes
Abbreviations
Technical notes
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010
INTERNAL MARKET ENVIRONMENT
Key points
 CONSUMER ATTITUDES
Electricals not developing online, but investment expected
Willing to pay more
The environment, what’s in it for me?
Figure 3: Attitudes towards the internet, technology and the environment, by country, 2009
Consumer trends
Figure 4: Trends in attitudes towards the internet and technology, Germany, 2005-09
Who thinks what
Top earners cautious but see the information opportunities online
Figure 5: Attitudes towards internet, by gender, age and income group, Germany, 2009
Young follow the latest technological trends, but can’t afford them
Figure 6: Attitudes towards technology, by gender, age and income group, Germany, 2009
Least affluent most engaged with the environment
Figure 7: Attitudes towards environment, by gender and age, Germany, 2009
Website usage
Figure 8: Germany: Top retail websites, by number of unique visitors, December 2009
BROADER MARKET ENVIRONMENT
Key findings
COMPETITIVE CONTEXT
Key findings
Figure 9: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
Spending on white goods holds up well…
…but brown and grey goods suffer
Impact of deflation
Figure 10: Germany: Consumer price index for selected categories, 2000-09
 CHANNELS OF DISTRIBUTION
SECTOR SIZE AND FORECAST
Key findings
Economic outlook
Retail sales – past performance
Figure 11: Germany: Electricals sector retail sales, 2005-09
Retail sales forecasts
Figure 12: Germany: Electricals sector retail sales forecast, 2009-15
Prospects for electricals specialists
Outlet and enterprise data
Figure 13: Germany: Retail enterprises and outlets, 2004-07
RETAIL COMPETITOR ANALYSIS
Key points
Leading specialists
Media Markt dominates
Buying groups
ProMarkt in the ascent
Others
Figure 14: Germany: Leading electrical specialists, 2008/09
Market shares
Figure 15: Germany: Electrical specialists’ market shares, 2008/09
CONRAD ELECTRONIC
Recent history
Financial performance
Figure 16: Conrad: Estimated group sales performance, 2004-08
Store portfolio
Retail offering
e-commerce and home shopping
EDA
Strategic evaluation
Recent history
Figure 17: EDA: Members and websites, by country of operation, 2009
Financial performance
Figure 18: EDA: Estimated retail sales, 2008-09
Store portfolio
Figure 19: EDA: Member store numbers, 2008-09
Retail offering
Figure 20: EDA: Sales mix by purchase volume, 2008/09
e-commerce
Figure 21: EDA: Affiliated online stores, 2010
ELECTRONICPARTNER
Figure 22: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2005-09
Strategic evaluation
Recent history
Membership structure
Figure 23: EP: Membership data, 2009
Financial performance
Figure 24: ElectronicPartner: Group financial performance, 2005-09
Store portfolio
Figure 25: ElectronicPartner: Membership data, 2005-09
Sales and outlets by country
Figure 26: ElectronicPartner: Affiliated branded stores and membership, by country, 2009
Retail offering
e-commerce and home shopping
EURONICS INTERNATIONAL
Figure 27: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
Strategic evaluation
Recent history
Figure 28: Euronics: European members and websites, by country of operation, 2010
Financial data
Figure 29: Euronics International: Sales by country, 2001-09
Figure 30: Euronics International: Sales by country, 2005, 2006 and 2008
Store portfolio
Figure 31: Euronics International: Outlet data 2004-08
Retail offering
Figure 32: Euronics International, sales mix by purchase volume, 2009
e-commerce
EXPERT INTERNATIONAL
Strategic evaluation
Background
Financial performance
Figure 33: Expert: European operations by country, 2009
Store portfolio
Retail offering
e-commerce and home shopping
Figure 34: Expert International, online shopping availability, 2010
MEDIA MARKT/SATURN
Figure 35: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
Figure 36: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
Strategic evaluation
e-commerce
Recent history
Financial performance
Figure 37: Media Markt/Saturn: Financial performance, 2005-09
Figure 38: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
Store portfolio
Figure 39: Media Markt/Saturn: Outlet data, by country, 2005-09
Figure 40: Media Markt/Saturn: Description of outlets, 2009
Retail offering
e-commerce and home shopping
Figure 41: Media Markt/Saturn: Websites by country, 2009
APPENDIX
Population
Figure 42: Europe top five: Population breakdown, by age group, 2005
Figure 43: Europe top five: Population breakdown, by age group, 2010
Figure 44: Europe top five: Population breakdown, by age group, 2015
Figure 45: Europe top five: Population breakdown, by age group, 2020
 GDP
Figure 46: Europe top five: GDP (in current prices) 2000-Q1 2010
Figure 47: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
Consumer spending
Figure 48: Europe top five: Consumer spending (in current prices) 2001-09
Figure 49: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
Consumer prices
Figure 50: Europe top five: Consumer prices, 2000-10
Unemployment
Figure 51: Europe top five: Average rate of unemployment, 2000-Q1 2010
Interest rates
Figure 52: UK and Eurozone: Interest rates, 2004-Q1 2010
Consumer confidence
Figure 53: Europe top five: Consumer confidence, Oct 2008-Mar 2010

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