Ice Cream - Europe - July 2010
Ice Cream - Europe - July 2010

This report covers both take-home and impulse ice cream markets. Impulse ice cream is defined as single-serve ice creams purchased for immediate consumption. Take-home ice cream is defined as any product that comprises primarily ice cream and is intended for consumption in the home, as opposed to an impulse purchase for immediate consumption.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Market in Brief

Market

Market

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European Market Size and Forecast
Market Segmentation

Consumer

Consumer

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The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Product Innovation

Data

Data

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Appendix – Pan Euro Comparison
Appendix – Market Size and Forecast Tables