Table of Contents
Introduction
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Slow growth, but a massive market
- The premium paradox
- Impulse plays the individualist card
- It's very much a youth thing
- The majors rule – but artisanal holds its own
European Market Size and Forecast
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- Key points
- Value growth – spurred on by sunshine?
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- Figure 1: Retail value sales of ice cream, by country, 2004-13
- Figure 2: Retail value sales of ice cream, by country, 2004-13
- UK – A growing taste for the indulgent
- France – Sharing remains the key
- Germany – Balancing pleasure with price
- Italy – Ice cream as national icon
- Spain – Holiday sun supports the market
- Consumption trends – less is more?
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- Figure 3: Retail volume sales of ice cream, by country, 2004-13
- Figure 4: Retail volume sales of ice cream, by country, 2004-13
- Average spends hold up – broadly
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- Figure 5: Spend per capita, €, 2004-08
Market Segmentation
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- Key points
- Impulse versus take-home
- France – vive the individual!
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- Figure 6: Market segmentation, by value, France, 2008
- Italy – keeping it in the family
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- Figure 7: Market segmentation, by value, Italy, 2008
- Spanish individualism
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- Figure 8: Market segmentation, by value, Spain, 2008
- The UK goes premium
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- Figure 9: Market segmentation, by value, UK, 2008
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- Figure 10: Market segmentation, by value, Germany, 2009
Companies and Product Innovation
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- Key points
- Europe heads up NPD
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- Figure 11: Percentage of ice cream launches, by global region, 2009
- NPD a strategy of support – the biggest get the most
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- Figure 12: Percentage of ice cream launches, by top ten European countries, 2009
- Figure 13: Percentage of new product launches, by top ten European countries, 2006-09
- NPD tries to add interest
- NPD – in search of healthier indulgence
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- Figure 14: Percentage of ice cream launches, by top five claims, by the ‘Big 5’ European countries, 2009
- Chocolate offers a taste of luxury
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- Figure 15: Percentage of ice cream launches, by top five flavours, by the ‘Big 5’ European countries, 2009
- Private label gives no quarter to the brands
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- Figure 16: Percentage of private label ice cream launches vs branded launches, in Europe, 2009
- France – Ice cream
- New product launches by category
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- Figure 17: Percentage of new product launches in France, by category, 2006-09
- Top claims
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- Figure 18: Top five claims on new product development, France, 2006-09
- Top flavours
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- Figure 19: Top five flavours on new product development, France, 2006-09
- Most innovative products
- Germany – Ice cream
- New product launches by category
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- Figure 20: Percentage of new product launches in Germany, by category, 2006-09
- Top claims
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- Figure 21: Top five claims on new product development, Germany, 2006-09
- Top flavours
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- Figure 22: Top five flavours on new product development, Germany, 2006-09
- Most innovative products
- Italy – Ice cream
- New product launches by category
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- Figure 23: Percentage of new product launches in Italy, by category, 2006-09
- Top claims
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- Figure 24: Top five claims on new product development, Italy, 2006-09
- Top flavours
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- Figure 25: Top five flavours on new product development, Italy, 2006-09
- Most innovative products
- Spain – Ice cream
- New product launches by category
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- Figure 26: Percentage of new product launches in ice cream in Spain, by category, 2006-09
- Top claims
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- Figure 27: Top claims on new product development, Spain, 2006-09
- Top flavours
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- Figure 28: Top flavours on new product development, Spain, 2006-09
- Most innovative products
- UK – Ice cream
- New product launches by category
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- Figure 29: Percentage of new product launches in ice cream in UK, by category, 2006-09
- Top claims
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- Figure 30: Top claims on new product development, UK, 2006-09
- Top flavours
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- Figure 31: Top flavours on new product development, UK, 2006-09
- Most innovative products
The Consumer
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- Key points
- Ice cream enjoys high penetration across Europe
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- Figure 32: Penetration of ice cream, by country, 2009
- European trends
- Bars and sticks do better than tubs and blocks
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- Figure 33: Penetration of ice cream in tubs and blocks, by country, 2005-09
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- Figure 34: Penetration of ice cream in bars and sticks, by country, 2005-09
- Ice cream
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- Figure 35: Frequency of eating ice cream in tubs and blocks, by country, 2009
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- Figure 36: Frequency of eating ice cream in bars and sticks, by country, 2009
- Penetration by format
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- Figure 37: Penetration of ice cream in tubs and blocks, by type, by country, 2009
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- Figure 38: Penetration of ice cream in bars and sticks, by type, by country, 2009
- Across Europe as a whole…
- France
- Germany
- GB
- Spain
- Attitudes – and implications
- Indulgence over duty
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- Figure 39: Attitudes towards health and diet, by country, 2009
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- Figure 40: Attitudes towards shopping, by country, 2009
- Additives and the environment exercise consumers
Appendix – Pan Euro Comparison
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- Who eats ice cream?
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- Figure 41: France demographics, ice cream in tubs and blocks, 2009
- Figure 42: France demographics, ice cream in bars/cones/tubs/sticks, 2009
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- Figure 43: Germany demographics, 2009
- Figure 44: Germany demographics, ice cream in bars/cones/tubs/sticks, 2009
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- Figure 45: GB demographics, 2009
- Figure 46: GB demographics, ice cream in bars/sticks/tubs/cones, 2009
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- Figure 47: Spain demographics, 2009
- Figure 48: Spain demographics, ice cream in bars, cones, tubs, sticks, 2009
- Ice cream
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- Figure 49: Attitudes towards health, diet and shopping, by country, 2009
Appendix – Market Size and Forecast Tables
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- Figure 50: Retail value sales of ice cream, by country, 2004-13
- Figure 51: Retail value sales of ice cream, by country, 2004-13
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- Figure 52: Retail volume sales of ice cream, by country, 2004-13
- Figure 53: Retail volume sales of ice cream, by country, 2004-13
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- Figure 54: Spend per capita, €, 2004-08
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