“Opportunities are ripe for operators to explore healthier formulations in ice cream and desserts, with significant interest in low-sugar and low-fat products. Resizing offers another potential route to explore in ice cream, while tapping into the ‘health halo’ of yogurts and fruit snacks offer desserts a potential way forward in this space.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Ice Cream
Usage of Desserts
Choice Factors for Ice Cream and Desserts
Interest in Ice Cream and Dessert Products
Attitudes towards Ice Cream and Desserts
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
28th April 2017
“Mochi ice cream, driven by the Little Moons brand, has a winning formula in the UK ice cream market. It taps to a number of key foodie trends – newness, authenticity, artisanship and exciting flavours – while also being permissible thanks to its diminutive size.” 
20th October 2016
"Riding high on its on-trend plant-based message, Alpro’s first foray into ice cream is set to meet a growing demand for dairy-free foods among young consumers."
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High interest in healthier and smaller ice cream formats
