Table of Contents
Introduction
Data Sources
Overview
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- Definition of camping and caravanning tourism
- Holiday parks
- Sub-sectors of camping and caravanning
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- Figure 1: Equating holiday park sub-sectors as categorised, 2009
- A sub-sector model based on statistical availability
- The UK sub-sector system
- Accommodation choices
- Caravans
- Chalets and lodges
- Motorhomes
- Tents
- Signature equipment
Tourism Players in the Sector
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- Holiday companies and site operators
- Alan Rogers
- Eurocamp
- Le Paradis Holiday Park, Dordogne, France
- Holgates Holiday Parks
- Parkdean Holidays
- Industry associations
- The Caravan Club
- The European Caravan Federation
- National Caravan Council
- Equipment suppliers
Economics of European Camping and Caravanning
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- Ex-situ economics of a camping and caravanning holiday
- UK caravans and holiday homes manufacturing market
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- Figure 2: UK motorhomes, holiday homes and caravan units produced and sold, 2004-07
- The European caravan manufacturing market
- Camping equipment sales
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- Figure 3: UK sports goods expenditure compared with all retail sales and selected spending categories, 2002-07
- Figure 4: UK clothing and footwear spending, 2003-08
- Figure 5: UK consumer expenditure on sports clothing, 2003-08
- In-situ economics of European camping and caravanning holidays
- The worth of the UK holidays parks sector
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- Figure 6: Accommodation used on domestic trips, by UK holidaymakers, 2005-08
- Figure 7: Bednights, by accommodation type generated by UK domestic trips, 2005-08
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- Figure 8: UK residents tourism trips within the UK, 2005-08
- Figure 9: UK holiday parks, by sub-sector percentage share of total domestic bednights, 2005-08
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- Figure 10: Spend generated, by UK holidaymakers’ domestic trips, 2005-08
- Figure 11: UK holiday parks by sub-sector % share of total spending on domestic trips, 2005-08
- Holiday park bednights and arrivals in Spain
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- Figure 12: Resident and non-resident arrivals at Spanish camping and caravanning sites, 2004-08
- Figure 13: Resident and non-resident bednights at Spanish camping and caravanning sites, 2004-08
- Figure 14: Occupancy at Spanish camping and caravanning sites, 2004-08
- The value of holiday park tourism in Europe
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- Figure 15: European arrivals staying in other collective accommodation establishments, 2003-08
- Figure 16: Year-on-year growth of arrivals staying in other collective accommodation establishments for selected European countries, 2004-08
- Industry insight
Characteristics of the European Holiday Park Market
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- Trip characteristics
- Average spend
- International versus domestic camping and caravanning tourism
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- Figure 17: Spanish campsite arrivals, by country of residence, 2004-08
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- Figure 18: Top ten contributing countries spent in Spanish campsites, ranked by bednights, 2006-08
- Short breaks versus main annual holidays
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- Figure 19: Average nights per trip in Spanish campsites for top ten ranked bednight countries, 2006-08
- Marketing characteristics
- Camping and caravanning culture
- The Snowbirds
- Target market groupings of campers and caravanners
- The newcomers
- Luxury campers and caravanners
- Glamping
- Budget campers and caravanners
- The particular experience seekers
- Retail characteristics of camping and caravanning holidaymakers
- Sports goods retailing target groups
- Shopping traits of Blacks shoppers
- Marketing strategies in camping and caravanning tourism
- The move upmarket
- Differentiation
- Sustainability
- The David Bellamy Conservation Award
- Industry insight
What Next?
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- Big business interest
- Holiday parks and rural revival
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- Figure 20: The value of tourism to the Dorset county (UK) economy, 2005
- Over-differentiation
- The end of the recession
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