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Camping and Caravanning - Europe - October 2009

INTRODUCTION
DATA SOURCES
OVERVIEW
 DEFINITION OF CAMPING AND CARAVANNING TOURISM
Holiday parks
 SUB-SECTORS OF CAMPING AND CARAVANNING
Figure 1: Equating holiday park sub-sectors as categorised, 2009
A sub-sector model based on statistical availability
The UK sub-sector system
 ACCOMMODATION CHOICES
Caravans
Chalets and lodges
Motorhomes
Tents
 SIGNATURE EQUIPMENT
TOURISM PLAYERS IN THE SECTOR
 HOLIDAY COMPANIES AND SITE OPERATORS
Alan Rogers
Eurocamp
Le Paradis Holiday Park, Dordogne, France
Holgates Holiday Parks
Parkdean Holidays
 INDUSTRY ASSOCIATIONS
The Caravan Club
The European Caravan Federation
National Caravan Council
 EQUIPMENT SUPPLIERS
ECONOMICS OF EUROPEAN CAMPING AND CARAVANNING
 EX-SITU ECONOMICS OF A CAMPING AND CARAVANNING HOLIDAY
UK caravans and holiday homes manufacturing market
Figure 2: UK motorhomes, holiday homes and caravan units produced and sold, 2004-07
The European caravan manufacturing market
Camping equipment sales
Figure 3: UK sports goods expenditure compared with all retail sales and selected spending categories, 2002-07
Figure 4: UK clothing and footwear spending, 2003-08
Figure 5: UK consumer expenditure on sports clothing, 2003-08
 IN-SITU ECONOMICS OF EUROPEAN CAMPING AND CARAVANNING HOLIDAYS
The worth of the UK holidays parks sector
Figure 6: Accommodation used on domestic trips, by UK holidaymakers, 2005-08
Figure 7: Bednights, by accommodation type generated by UK domestic trips, 2005-08
Figure 8: UK residents tourism trips within the UK, 2005-08
Figure 9: UK holiday parks, by sub-sector percentage share of total domestic bednights, 2005-08
Figure 10: Spend generated, by UK holidaymakers’ domestic trips, 2005-08
Figure 11: UK holiday parks by sub-sector % share of total spending on domestic trips, 2005-08
Holiday park bednights and arrivals in Spain
Figure 12: Resident and non-resident arrivals at Spanish camping and caravanning sites, 2004-08
Figure 13: Resident and non-resident bednights at Spanish camping and caravanning sites, 2004-08
Figure 14: Occupancy at Spanish camping and caravanning sites, 2004-08
The value of holiday park tourism in Europe
Figure 15: European arrivals staying in other collective accommodation establishments, 2003-08
Figure 16: Year-on-year growth of arrivals staying in other collective accommodation establishments for selected European countries, 2004-08
 INDUSTRY INSIGHT
CHARACTERISTICS OF THE EUROPEAN HOLIDAY PARK MARKET
 TRIP CHARACTERISTICS
Average spend
International versus domestic camping and caravanning tourism
Figure 17: Spanish campsite arrivals, by country of residence, 2004-08
Figure 18: Top ten contributing countries spent in Spanish campsites, ranked by bednights, 2006-08
Short breaks versus main annual holidays
Figure 19: Average nights per trip in Spanish campsites for top ten ranked bednight countries, 2006-08
 MARKETING CHARACTERISTICS
Camping and caravanning culture
The Snowbirds
Target market groupings of campers and caravanners
The newcomers
Luxury campers and caravanners
Glamping
Budget campers and caravanners
The particular experience seekers
Retail characteristics of camping and caravanning holidaymakers
Sports goods retailing target groups
Shopping traits of Blacks shoppers
 MARKETING STRATEGIES IN CAMPING AND CARAVANNING TOURISM
The move upmarket
Differentiation
Sustainability
The David Bellamy Conservation Award
 INDUSTRY INSIGHT
WHAT NEXT?
 BIG BUSINESS INTEREST
 HOLIDAY PARKS AND RURAL REVIVAL
Figure 20: The value of tourism to the Dorset county (UK) economy, 2005
 OVER-DIFFERENTIATION
 THE END OF THE RECESSION

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