In this two-part report on spirits, Mintel takes an in-depth consumer-centric view of the market. The market-centric view is covered in Mintel’s Spirits: The Market—U.S., September 2010. This report provides spirit makers and marketers a glimpse into not only the consumption trends, but also consumer behavior and attitudes toward spirits to help develop new products and design marketing strategies to reach the core consumer groups in the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Inspire Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Insights and Opportunities—A Consumer-centric View
Spirits Usage, Type and Frequency, Brands
Spirits: Volume Consumption
White Spirits: Brand Preference
Dark Spirits: Brand Preference
Drinking Style
Premium vs. Value—Role of Drinking Location
Spending on Spirits by Occasion and/or Location
Attributes/Factors Favorable to Generating Trial
Shifts in Consumption of Spirits Over Last Year
Attitudes Toward Product Attributes, Economy, Cocktails, and Brand Loyalty
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Consumer Comparisons
Appendix: Additional Race/Hispanic Origin Comparisons
Appendix: Trade Associations
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Spirits consumption trends among adults, discussed by type of spirits—white spirits and dark spirits.
