The poor economy has influenced US consumer attitudes and their purchasing behavior for all consumer products and services. The word luxury is used so often that its meaning has become diluted. The terms affluent luxury and aspirational luxury are also blurring as premium brands trade down and mid-priced brands trade up. Conspicuous consumption has been replaced with affordable luxury as consumers increasingly seek value over status. Mintel’s exclusive survey ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Defining Luxury Purchases
Shopping Habits and Perception of Luxury Purchases
Purchase Categories by Price Point
Impact of the Recession on Luxury Purchases
How Brand Exposure Effects Luxury Status
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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An in-depth look at how the average consumer defines luxury (beyond the obvious super high-end market items)
