Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Defining luxury purchases
- Shopping habits and perception of luxury purchases
- Purchase categories by price point
- Impact of the recession on luxury purchases
Insights and Opportunities
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- Store openings and closings
- Extending the brand
- Forced and proactive closures
- New customers; no change
- Luxury designers go mainstream
- Quicker turn-around
- Opulent ingredients
- A focus on men
- Conspicuous consumption waning
Inspire Insights
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- The tyranny of value
- What we’ve seen
- Dipping a toe into the luxury pool
Innovation and Innovators
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- Attention grabber
- Alternative beauty distribution
- Vending machines—a new retail venue
- Partnerships
- In the know
Defining Luxury Purchases
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- Key points
- Meeting the “luxury” criteria
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- Figure 1: Defining luxury purchases, by gender, December 2009
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- Figure 2: Defining luxury purchases, by age, December 2009
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- Figure 3: Defining luxury purchases, by household income, December 2009
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- Figure 4: Defining luxury purchases, by education, December 2009
Shopping Habits and Perception of Luxury Purchases
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- Key points
- Number of luxury purchases made
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- Figure 5: Frequency of luxury purchasing, by gender, December 2009
- Views concerning luxury purchases
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- Figure 6: Views on luxury purchasing, by gender, December 2009
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- Figure 7: Views on luxury purchasing, by age, December 2009
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- Figure 8: Views on luxury purchasing, by household income, December 2009
Purchase Categories by Price Point
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- Key points
- Purchases by sector
- Beauty products
- Automobiles
- Jewelry and watches
- Clothing
- Footwear
- Handbags
- Electronics
- Home appliances
- Sporting goods
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- Figure 9: Purchases made by category and gender, December 2009
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- Figure 10: Purchases made by price point, by gender, December 2009
- Figure 11: Purchases made by price point, by age, December 2009
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- Figure 12: Purchases made by price point, by household income, December 2009
Impact of the Recession on Luxury Purchases
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- Key points
- Recessionary impact on luxury purchases by demographics
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- Figure 13: Recessionary impact, by gender, December 2009
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- Figure 14: Recessionary impact, by age, December 2009
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- Figure 15: Recessionary impact, by household income, December 2009
- Figure 16: Recessionary impact, by education level, December 2009
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- Figure 17: Recessionary impact, by region, December 2009
How Brand Exposure Effects Luxury Status
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- Key points
- The pursuit of obvious branding
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- Figure 18: How product attributes affect luxury status, by gender, December 2009
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- Figure 19: How product attributes affect luxury status, by age, December 2009
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- Figure 20: How product attributes affect luxury status, by household income, December 2009
Impact of Race/Hispanic Origin
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- Key points
- Defining luxury
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- Figure 21: Defining luxury purchases, by race/Hispanic origin, December 2009
- Attitudes towards making luxury purchases
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- Figure 22: Views on luxury purchasing, by race/Hispanic origin, December 2009
- Brand exposure and luxury status
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- Figure 23: How product attributes affect luxury status, by race/Hispanic origin, December 2009
- Recessionary impact on luxury purchases
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- Figure 24: Recessionary impact, by race/Hispanic origin, December 2009
Cluster Analysis
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- Low-Luxers
- Who they are
- Opportunity
- Opportunists
- Who they are
- Opportunity
- Big Spenders
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 25: Luxury good clusters, December 2009
- Figure 26: Defining luxury purchases, by luxury good clusters, December 2009
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- Figure 27: Views on luxury purchasing, by luxury good clusters, December 2009
- Figure 28: Frequency of luxury purchasing, by luxury good clusters, December 2009
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- Figure 29: How product attributes affect luxury status, by luxury good clusters, December 2009
- Figure 30: Recessionary impact, by luxury good clusters, December 2009
- Cluster demographics
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- Figure 31: Luxury good clusters, by gender, December 2009
- Figure 32: Luxury good clusters, by age group, December 2009
- Figure 33: Luxury good clusters, by household income, December 2009
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- Figure 34: Luxury good clusters, by race, December 2009
- Figure 35: Luxury good clusters, by Hispanic origin, December 2009
- Cluster methodology
Custom Consumer Groups
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- Key points
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- Figure 36: Defining luxury, by marital status, December 2009
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- Figure 37: Perceptions about luxury purchasing, by marital status, December 2009
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- Figure 38: Recessionary impact, by marital status, December 2009
Appendix: Trade Associations
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