New product development in the Spanish drinks markets reflects changing consumer demands, which have moved towards greater health orientation and value for money. Spaniards’ changing drinking habits favour non-alcoholic drinks and low-alcohol content beverages, while the current economic situation is forcing many to look for more affordable products. However, over the 2004-09 review period, value growth has been supported by a trend towards premiumisation across product categories.
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Overview
Overview
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Market in Brief
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Leading Drinks Markets for New Product Development
Consumer
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Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Pan-European Overview
The Consumer – Trends in Consumption in Spain
The Consumer – Attitudes
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Leading Companies for New Product Development
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Leading Product Claims for New Product Development
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