With consumers’ greater health awareness and search for personal wellbeing in the midst of today’s busy lifestyles, sales of healthy-option foods and drinks have seen dynamic growth in Spain. Growth within functional products has been particularly strong, with the basic low fat/low calorie proposition considered inadequate by many Spaniards looking for added value. Suppliers’ focus remains on the dairy sector, but the general healthy eating concept, as well as specific functional products, are being applied to an increasing number of categories.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Each report contains comprehensive analysis into:

Market sizes

Market trends

Leading manufacturers

Consumer trends

Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.