Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Healthy does it...
- ...but alcohol consumption is on the increase
- Retail sales benefit from recession
- Conservative shoppers
- Premiumisation
- Future prospects
Internal Market Environment
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- Key points
- Changing drinking habits favour soft drinks and no/low alcohol beer
- Spaniards prefer to drink out of the home...
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- Figure 1: Attitudes towards eating and drinking, by country, 2008
- ...but have a conservative attitude towards new products
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- Figure 2: Attitudes towards alcohol and health, by country, 2008
- Appreciation of quality and all things Spanish
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- Figure 3: Attitudes towards brands and quality, by country, 2008
- Under-25s most accepting of new products
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- Figure 4: Attitudes towards new products in Spain, by demographic sub-group, 2008
- Underage drinking on the increase
- Growing health concerns shape demand
- Legislative issues
Broader Market Environment
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- Key points
- Favourable population trends
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- Figure 5: Trends in the age structure of the Spanish population, by gender, 2003-13
- Weakened consumer spending and political disgruntlement
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- Figure 6: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2004-14
- Can some drinks categories benefit from the recession?
- Almost one in five Spaniards are now unemployed
Leading Drinks Markets for New Product Development
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- Key points
- New product launches
- Beer and wine receive main attention in alcoholic drinks
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- Figure 7: Top categories for new product development in alcoholic drinks, 2006-09
- Full of flavour
- Juice and hot drinks lead in non-alcoholic beverages
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- Figure 8: Top categories for new product development in non-alcoholic drinks, 2006-09
- Organic tea gains ground
- Alcoholic drinks
- Declining value sales
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- Figure 9: Spanish retail value sales of alcoholic drinks, 2004-14
- Figure 10: Spanish retail value sales of alcoholic drinks, by type, 2004-09
- Volume sales supported by increasing penetration and frequency of use
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- Figure 11: Spanish retail volume sales of alcoholic drinks, 2004-14
- Figure 12: Spanish retail volume sales of alcoholic drinks, by type, 2004-09
- Soft drinks
- A small contraction in value terms
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- Figure 13: Spanish retail value sales of soft drinks, 2004-14
- Figure 14: Spanish retail value sales of soft drinks, by type, 2004-09
- Modest volume growth
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- Figure 15: Spanish retail volume sales of soft drinks, 2004-14
- Figure 16: Spanish retail volume sales of soft drinks, by type, 2004-09
- Hot drinks
- Growing demand
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- Figure 17: Spanish retail value sales of hot drinks, 2004-14
- Figure 18: Spanish retail value sales of hot drinks, by type, 2004-09
- Tea sales small, but on the up
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- Figure 19: Spanish retail volume sales of hot drinks, 2004-14
- Figure 20: Spanish retail volume sales of hot drinks, by type, 2004-09
- Factors used in the forecast
Leading Product Claims for New Product Development
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- Key points
- Trend towards premium alcoholic drinks
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- Figure 21: Top 20 claims for new product development in alcoholic drinks, 2006-09
- Packaging used for product differentiation
- Healthier soft drinks
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- Figure 22: Top claims for new product development in non-alcoholic drinks, 2006-09
- ‘Free-from’ claims important
Leading Companies for New Product Development
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- Key points
- Key retailers and leading breweries most active in alcoholic drinks
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- Figure 23: Top companies for new product development in alcoholic drinks, 2006-09
- Own-labels challenge Nestlé in non-alcoholic drinks
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- Figure 24: Top companies for new product development in non-alcoholic drinks, 2006-09
The Consumer – Pan-European Overview
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- Key points
- Traditionally moderate Spaniards increase their drinking
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- Figure 25: Trends in alcohol consumption, by country, 2006-08
- Cola and coffee Spaniards’ non-alcoholic favourites
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- Figure 26: Consumption of non-alcoholic drinks in last 12 months, by country, 2008
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- Figure 27: Frequency of consumption of non-alcoholic drinks, by country, 2008
The Consumer – Trends in Consumption in Spain
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- Key points
- Alcoholic drinks
- Men, the well-off and full-time workers form core consumer group
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- Figure 28: Alcohol consumption in last 12 months, by demographic sub-group, 2008
- Trends in alcohol consumption
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- Figure 29: Trends in alcohol consumption, by gender and age, 2004-08
- Trends in frequency of drinking
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- Figure 30: Trends in frequency of drinking, 2004-08
- Frequency by preferred drink
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- Figure 31: Frequency of drinking alcohol, by choice of drink, 2008
- Winners and losers
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- Figure 32: Trends in alcohol consumption, by type of drink, 2004-08
- Consumption by demographics
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- Figure 33: Consumption of beer and wine, by type of drink, by demographic sub-group, 2008
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- Figure 34: Consumption of spirits and liqueurs, by type of drink, by demographic sub-group, 2008
- Non-alcoholic drinks
- Tea appeals to women
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- Figure 35: Penetration of non-alcoholic drinks, by type, by demographic sub-group, 2008
The Consumer – Attitudes
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- Key points
- Attitudes by preferred drink
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- Figure 36: Consumer attitudes, by choice of alcoholic drink, 2008
- Attitudes by demographics
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- Figure 37: Attitudes towards drinking, by demographic sub-group, 2008
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