Table of Contents
Scopes and Themes
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- What you need to know
- Definition
- Data sources
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The specialty food shopper
- Food and food traditions from many cultures
- Food prices continue to rise
- What specialty food consumers buy
- Why they buy specialty foods
- Spending on specialty food
- Where they buy specialty foods
- “Word of mouth” is the best selling tool
- Ethnic, natural, and organic foods
- Specialty food shoppers’ behaviors
- Meals at home
- Meals away from home
- The effects of the economy
Market Factors
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- Key points
- Imports – foods and food traditions – help drive market
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- Figure 1: Legal immigration to the U.S., by country of origin, 2004-06
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- Figure 2: Number of international trips by U.S. resident travelers, by destination, 2005-06
- Price matters, especially in the current economy
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- Figure 3: Food price changes, by food category, July 2007-July 2008
- New specialty foods launches
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- Figure 4: New specialty food and beverage product launches in gourmet stores, health food stores, and specialty retailers, by category, 2002-07
The Specialty Food Consumer
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- Key points
- Who buys specialty foods?
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- Figure 5: The specialty food consumer, by demographic characteristic, June 2006, July 2008, and July 2008
What Specialty Food Consumers Buy
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- Key points
- Types of specialty food purchased by specialty food shoppers
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- Figure 6: Types of specialty foods purchased, by age, July 2008
- Cohort analysis
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- Figure 7: Types of specialty foods purchased, by cohort, July 2008
Why Specialty Food Consumers Buy
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- Key points
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- Figure 8: Original reason for purchasing specialty food, by age, July 2008
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- Figure 9: Reasons for purchasing specialty food in the past six months, by age, July 2008
- Cohort analysis
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- Figure 10: Original reason for purchasing specialty food, by cohort, July 2008
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- Figure 11: Reasons for purchasing specialty food in the past six months, by cohort, July 2008
How Much They Spend on All Food and on Specialty Food
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- Key points
- Focus on specialty food shoppers’ grocery shopping behavior
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- Figure 12: Grocery shopping habits of specialty food shoppers, July 2008
- Spending on food by specialty food shoppers
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- Figure 13: Mean weekly spending on all food by specialty food shoppers, July 2007 and July 2008
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- Figure 14: Mean percentage of weekly spending on food for specialty food, by specialty food shoppers, July 2007 and July 2008
Where They Buy Specialty Food
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- Key points
- Specialty food through a variety of retail channels
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- Figure 15: Channels through which specialty food is purchased by speciatly food shoppers, by age, July 2008
- Cohort analysis
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- Figure 16: Channels through which specialty food is purchased by speciatly food shoppers, by cohort, July 2008
Shopping for Specialty Food
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- Key points
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- Figure 17: Shopping for specialty food: influences and recommendations, by age, July 2008
- Cohort analysis
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- Figure 18: Shopping for specialty food: influences and recommendations, all respondents and cohorts, July 2008
- Attitudes and opinions about shopping for specialty foods
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- Figure 19: Attitudes and opinions about shopping for specialty food, July 2008
- Cohort analysis
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- Figure 20: Attitudes and opinions about shopping for specialty food, by cohort, July 2008
Ethnic, Natural, and Organic Food Purchases
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- Key points
- Ethnic foods
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- Figure 21: Purchases of ethnic foods, by age, July 2008
- Cohort analysis
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- Figure 22: Purchases of ethnic foods, by cohort, July 2008
- Local, artisanal, and international specialty products
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- Figure 23: Shopping for specialty food: artisanal, locally sourced, international, fair trade, and eco-friendly, July 2008
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- Figure 24: Regions from which international foods are purchased, by age, July 2008
- Cohort analysis
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- Figure 25: Regions from which international foods are purchased, by cohort, July 2008
- Natural, organic, kosher, and halal foods
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- Figure 26: Purchases of natural, organic, kosher, and halal foods, by age, July 2008
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- Figure 27: Venues for purchase of natural foods, July 2008
- Focus on kosher and halal
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- Figure 28: Reason for purchasing kosher and/or halal food, July 2008
Shopping for Health
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- Key points
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- Figure 29: Shopping for health, all respondents and specialty food purchasing respondents, July 2008
- Cohort analysis
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- Figure 30: Shopping for health, by cohort, July 2008
Internet Shopping
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- Key points
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- Figure 31: Internet shopping, all respondents and specialty food purchasing respondents, July 2008
- Cohort analysis
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- Figure 32: Internet shopping by cohort, July 2008
Sustainability and Other Eco-Concerns
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- Key points
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- Figure 33: Influence of packaging on purchasing specialty food products, all respondents and respondents who purchase specialty food, July 2008
- Figure 34: Influence of packaging on purchasing specialty food products, specialty food purchsers and cohorts, July 2008
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- Figure 35: Issues of sustainability and fair trade, by age, July 2008
- Figure 36: Issues of sustainability and fair trade, specialty food purchsers and cohorts, July 2008
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- Figure 37: Attitudes towards sustainability, all respondents and respondents who purchase specialty food, July 2008
At Home Eating, Cooking, and Entertaining
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- Key points
- Meals served at home
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- Figure 38: Types of meals served at home, all respondents and respondents who purchase specialty foods, July 2008
- Cohort analysis
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- Figure 39: Types of meals served at home, all respondents and cohorts, July 2008
- Focus on specialty food shoppers’ cooking behavior
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- Figure 40: Frequency of cooking from scratch, without and with specialty foods, by age, July 2008
- Figure 41: Frequency of cooking from scratch, without and with specialty foods, by income, July 2008
- Cohort analysis
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- Figure 42: Frequency of cooking from scratch, without and with specialty foods, by cohort, July 2008
- Cooking
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- Figure 43: Cooking habits, all respondents and specialty food purchasing respondents, July 2008
- Cohort analysis
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- Figure 44: Cooking habits, all respondents and cohorts, July 2008
- Experimentation or family recipes?
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- Figure 45: Attitudes and opinions about cooking, July 2008
- Cohort analysis
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- Figure 46: Attitudes and opinions about cooking, by cohort, July 2008
- Purchase of kitchen/cooking equipment
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- Figure 47: Purchase of kitchen/cooking equipment, all respondents and specialty food purchasing respondents, July 2008
- Cohort analysis
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- Figure 48: Purchase of kitchen/cooking equipment, all respondents and cohorts, July 2008
- Entertaining
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- Figure 49: Entertaining habits, all respondents and specialty food purchasing respondents, July 2008
- Cohort analysis
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- Figure 50: Entertaining habits, all respondents and cohorts, July 2008
Meals Away From Home
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- Key points
- Reasons for choosing specific restaurants
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- Figure 51: Factors influencing restaurant choice, July 2008
- Spending on food outside the home by specialty food purchasers
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- Figure 52: Mean percentage of food spending for food outside the home, by specialty food shoppers, July 2007-July 2008
The Effect of the Economy on Dining
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- Key points
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- Figure 53: Influence of fuel costs on eating habits, all respondents and respondents who purchase specialty food, July 2008
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- Figure 54: Influence of fuel costs on eating habits, by age, July 2008
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- Figure 55: Influence of fuel costs on eating habits, by cohort, July 2008
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- Figure 56: Changes in visits to restaurants, July 2008
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- Figure 57: Changes in visits to restaurants, by age, July 2008
Specialty Food Shoppers and Travel
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- Key points
- Business and pleasure travel
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- Figure 58: Travel habits, all respondents and specialty food purchasing respondents, July 2008
- Cohort analysis
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- Figure 59: Travel habits, all respondents and cohorts, July 2008
Recreational Habits of Specialty Food Shoppers
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- Key points
- Media participation
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- Figure 60: Media participation of all respondents and respondents who purchase specialty food, July 2008
- Cohort analysis
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- Figure 61: Media participation of all respondents and cohorts, July 2008
- Cultural activities
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- Figure 62: Cultural activities of all respondents and respondents who purchase specialty food, July 2008
- Cohort analysis
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- Figure 63: Cultural activities of all respondents and cohorts, July 2008
- Other activities
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- Figure 64: Other activities of all respondents and respondents who purchase specialty food, July 2008
- Cohort analysis
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- Figure 65: Other activities of all respondents and cohorts, July 2008
- Political and financial activities
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- Figure 66: Political and financialactivities of all respondents and respondents who purchase specialty food, July 2008
- Cohort analysis
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- Figure 67: Political and financialactivities of all respondents and cohorts, July 2008
In Their Own Words: Opinions and Attitudes of Specialty Food Consumers
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- Key points
- Experience with specialty foods
- Reasons for not buying specialty foods
- Ideas about future food products
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