Specialty Foods - The NASFT State of the Industry Report - The Consumer - US - November 2008

SCOPES AND THEMES
What you need to know
Definition
Data sources
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The specialty food shopper
Food and food traditions from many cultures
Food prices continue to rise
What specialty food consumers buy
Why they buy specialty foods
Spending on specialty food
Where they buy specialty foods
“Word of mouth” is the best selling tool
Ethnic, natural, and organic foods
Specialty food shoppers’ behaviors
Meals at home
Meals away from home
The effects of the economy
MARKET FACTORS
Key points
Imports – foods and food traditions – help drive market
Figure 1: Legal immigration to the U.S., by country of origin, 2004-06
Figure 2: Number of international trips by U.S. resident travelers, by destination, 2005-06
Price matters, especially in the current economy
Figure 3: Food price changes, by food category, July 2007-July 2008
New specialty foods launches
Figure 4: New specialty food and beverage product launches in gourmet stores, health food stores, and specialty retailers, by category, 2002-07
THE SPECIALTY FOOD CONSUMER
Key points
Who buys specialty foods?
Figure 5: The specialty food consumer, by demographic characteristic, June 2006, July 2008, and July 2008
WHAT SPECIALTY FOOD CONSUMERS BUY
Key points
Types of specialty food purchased by specialty food shoppers
Figure 6: Types of specialty foods purchased, by age, July 2008
Cohort analysis
Figure 7: Types of specialty foods purchased, by cohort, July 2008
WHY SPECIALTY FOOD CONSUMERS BUY
Key points
Figure 8: Original reason for purchasing specialty food, by age, July 2008
Figure 9: Reasons for purchasing specialty food in the past six months, by age, July 2008
Cohort analysis
Figure 10: Original reason for purchasing specialty food, by cohort, July 2008
Figure 11: Reasons for purchasing specialty food in the past six months, by cohort, July 2008
HOW MUCH THEY SPEND ON ALL FOOD AND ON SPECIALTY FOOD
Key points
Focus on specialty food shoppers’ grocery shopping behavior
Figure 12: Grocery shopping habits of specialty food shoppers, July 2008
Spending on food by specialty food shoppers
Figure 13: Mean weekly spending on all food by specialty food shoppers, July 2007 and July 2008
Figure 14: Mean percentage of weekly spending on food for specialty food, by specialty food shoppers, July 2007 and July 2008
WHERE THEY BUY SPECIALTY FOOD
Key points
Specialty food through a variety of retail channels
Figure 15: Channels through which specialty food is purchased by speciatly food shoppers, by age, July 2008
Cohort analysis
Figure 16: Channels through which specialty food is purchased by speciatly food shoppers, by cohort, July 2008
SHOPPING FOR SPECIALTY FOOD
Key points
Figure 17: Shopping for specialty food: influences and recommendations, by age, July 2008
Cohort analysis
Figure 18: Shopping for specialty food: influences and recommendations, all respondents and cohorts, July 2008
Attitudes and opinions about shopping for specialty foods
Figure 19: Attitudes and opinions about shopping for specialty food, July 2008
Cohort analysis
Figure 20: Attitudes and opinions about shopping for specialty food, by cohort, July 2008
ETHNIC, NATURAL, AND ORGANIC FOOD PURCHASES
Key points
Ethnic foods
Figure 21: Purchases of ethnic foods, by age, July 2008
Cohort analysis
Figure 22: Purchases of ethnic foods, by cohort, July 2008
Local, artisanal, and international specialty products
Figure 23: Shopping for specialty food: artisanal, locally sourced, international, fair trade, and eco-friendly, July 2008
Figure 24: Regions from which international foods are purchased, by age, July 2008
Cohort analysis
Figure 25: Regions from which international foods are purchased, by cohort, July 2008
Natural, organic, kosher, and halal foods
Figure 26: Purchases of natural, organic, kosher, and halal foods, by age, July 2008
Figure 27: Venues for purchase of natural foods, July 2008
Focus on kosher and halal
Figure 28: Reason for purchasing kosher and/or halal food, July 2008
SHOPPING FOR HEALTH
Key points
Figure 29: Shopping for health, all respondents and specialty food purchasing respondents, July 2008
Cohort analysis
Figure 30: Shopping for health, by cohort, July 2008
INTERNET SHOPPING
Key points
Figure 31: Internet shopping, all respondents and specialty food purchasing respondents, July 2008
Cohort analysis
Figure 32: Internet shopping by cohort, July 2008
SUSTAINABILITY AND OTHER ECO-CONCERNS
Key points
Figure 33: Influence of packaging on purchasing specialty food products, all respondents and respondents who purchase specialty food, July 2008
Figure 34: Influence of packaging on purchasing specialty food products, specialty food purchsers and cohorts, July 2008
Figure 35: Issues of sustainability and fair trade, by age, July 2008
Figure 36: Issues of sustainability and fair trade, specialty food purchsers and cohorts, July 2008
Figure 37: Attitudes towards sustainability, all respondents and respondents who purchase specialty food, July 2008
AT HOME EATING, COOKING, AND ENTERTAINING
Key points
Meals served at home
Figure 38: Types of meals served at home, all respondents and respondents who purchase specialty foods, July 2008
Cohort analysis
Figure 39: Types of meals served at home, all respondents and cohorts, July 2008
Focus on specialty food shoppers’ cooking behavior
Figure 40: Frequency of cooking from scratch, without and with specialty foods, by age, July 2008
Figure 41: Frequency of cooking from scratch, without and with specialty foods, by income, July 2008
Cohort analysis
Figure 42: Frequency of cooking from scratch, without and with specialty foods, by cohort, July 2008
Cooking
Figure 43: Cooking habits, all respondents and specialty food purchasing respondents, July 2008
Cohort analysis
Figure 44: Cooking habits, all respondents and cohorts, July 2008
Experimentation or family recipes?
Figure 45: Attitudes and opinions about cooking, July 2008
Cohort analysis
Figure 46: Attitudes and opinions about cooking, by cohort, July 2008
Purchase of kitchen/cooking equipment
Figure 47: Purchase of kitchen/cooking equipment, all respondents and specialty food purchasing respondents, July 2008
Cohort analysis
Figure 48: Purchase of kitchen/cooking equipment, all respondents and cohorts, July 2008
Entertaining
Figure 49: Entertaining habits, all respondents and specialty food purchasing respondents, July 2008
Cohort analysis
Figure 50: Entertaining habits, all respondents and cohorts, July 2008
MEALS AWAY FROM HOME
Key points
Reasons for choosing specific restaurants
Figure 51: Factors influencing restaurant choice, July 2008
Spending on food outside the home by specialty food purchasers
Figure 52: Mean percentage of food spending for food outside the home, by specialty food shoppers, July 2007-July 2008
THE EFFECT OF THE ECONOMY ON DINING
Key points
Figure 53: Influence of fuel costs on eating habits, all respondents and respondents who purchase specialty food, July 2008
Figure 54: Influence of fuel costs on eating habits, by age, July 2008
Figure 55: Influence of fuel costs on eating habits, by cohort, July 2008
Figure 56: Changes in visits to restaurants, July 2008
Figure 57: Changes in visits to restaurants, by age, July 2008
SPECIALTY FOOD SHOPPERS AND TRAVEL
Key points
Business and pleasure travel
Figure 58: Travel habits, all respondents and specialty food purchasing respondents, July 2008
Cohort analysis
Figure 59: Travel habits, all respondents and cohorts, July 2008
RECREATIONAL HABITS OF SPECIALTY FOOD SHOPPERS
Key points
Media participation
Figure 60: Media participation of all respondents and respondents who purchase specialty food, July 2008
Cohort analysis
Figure 61: Media participation of all respondents and cohorts, July 2008
Cultural activities
Figure 62: Cultural activities of all respondents and respondents who purchase specialty food, July 2008
Cohort analysis
Figure 63: Cultural activities of all respondents and cohorts, July 2008
Other activities
Figure 64: Other activities of all respondents and respondents who purchase specialty food, July 2008
Cohort analysis
Figure 65: Other activities of all respondents and cohorts, July 2008
Political and financial activities
Figure 66: Political and financialactivities of all respondents and respondents who purchase specialty food, July 2008
Cohort analysis
Figure 67: Political and financialactivities of all respondents and cohorts, July 2008
IN THEIR OWN WORDS: OPINIONS AND ATTITUDES OF SPECIALTY FOOD CONSUMERS
Key points
Experience with specialty foods
Reasons for not buying specialty foods
Ideas about future food products