Reports of reductions in charitable donations by reputable charities have become common, yet historical data indicate that while recession does impact the level of charitable giving, charities are more resilient than one may think. Given the fact that Americans will continue to give but are likely to donate less and be more discerning in their choices, it is especially important for charities and the corporations that work closely with them ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Drivers of Charitable Giving: A macro perspective
Drivers of Charitable Giving: A psychographic perspective
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Individuals
Segment Performance—Private Foundations
Segment Performance—Bequests
Segment Performance—Corporations
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Incidence of Charitable Giving Among U.S. Households
Who Americans donate to
Comparison of average annual donations to major recipient categories
Highest annual average donation by individuals goes to religious groups and others that directly aid the needy
How Donors Learn About Charities
How donors research charities
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Charitable Organizations
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Contributions by Recipient Category
Appendix: Trade Associations
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How has recession traditionally impacted charitable giving and how is it likely to impact giving?
