Spirits - US - August 2009
Spirits - US - August 2009

The recession is driving some subtle, and not so subtle, changes in consumer behavior. Indeed, in virtually every category of consumer packaged goods, evidence of lifestyle change and adaptive behavior can be observed. The category of spirits is no exception. Not only has the amount of alcohol being consumed on an annual basis changed considerably during the recession, it is also evident that consumers are increasingly consuming at home rather ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Retail Channels
Retail Channels—Liquor/Package Stores
Retail Channels—Drug, Mass and Other Outlets
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Who’s Drinking What?
Where Consumers Purchase Distilled Spirits
Premium vs. Value—the Role of Location
Drinking Styles
Generating Trial
Health-related Concerns and Drivers
Thinking Outside the Two-Ingredient Box
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—On-Premise
Leading Companies
Brand Share—Vodka
Brand Share—Rum
Brand Share—Gin
Brand Share—Tequila
Brand Share—Whiskey
Brand Share—Cordials and Liqueurs
Brand Share—Brandy and Cognac
Brand Share—Prepared Cocktails
Innovation and Innovators
Brands and the Advertising Landscape

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations