Table of Contents
Issues in the Market
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- Key themes
- Definitions
Insights and Opportunities
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- In with the old, out with the new
- Time to recycle
Fast Forward Trends
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- Trend 1: Over-Optioned Consumers
- What it is
- Market touchpoints/implications
- Trend 2: Extend My Brand
- What it is
- Market touchpoints/implications
Market in Brief
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- The essential nature of make-up
- Opportunities by age
- Strong NPD
- Distribution changes
- Future
Internal Market Environment
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- Key points
- Attitudes towards appearance
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- Figure 1: Attitudes towards personal appearance, 2005-07
- Celebrity not an influence
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- Figure 2: Value sales index of women’s magazines (UK), 2006-08
- Fashion flashback
- Education and innovation to attract non-users
- Complaints influence formulation
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- Figure 3: Trends in complaints amongst women, 2005-07
Broader Market Environment
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- Key points
- Silver, the colour of the future
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- Figure 4: Structure of the UK female population, by age, 2003-13
- Working women
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- Figure 5: Working status of women, 2003-07
- Ethnic population
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- Figure 6: UK ethnic population, 2003-13
- Legislation
Competitive Context
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- Key points
- Skincare/self-tanners – a replacement for make-up?
- Multi-purpose products
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- In a European context
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- Figure 7: New product development in make-up, by country, 2003-08
- By category
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- Figure 8: New product development in make-up by sector, January-May 2008
- Trends in category development – hot lips
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- Figure 9: New product development in make-up, by sector, 2003-08
- Applying a new approach
- Long-lasting formula
- Using benefits to boost income
- Ingredients for success
- Themes of NPD
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- Figure 10: Themes in leading five product positioning claims for make-up launches, 2003-08
- Premium versus ethical
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- Figure 11: Attitudes towards ethics, 2005-07
- Mineral make-up
- Performance
Market Size and Forecast
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- Key points
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- Figure 12: UK retail value sales of make-up, 2003-13
- Fashion alert
- Niche versus mainstream
- Experts are the new celebrities
- Spend per head
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- Figure 13: UK annual spend on make-up per capita (women aged 16+), 2003-08
- The future of the market
- Factors used in the forecast
Segment Performance
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- Key points
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- Figure 14: UK retail value sales of make-up, by category, 2003-08
- Figure 15: UK retail value sales of make-up, by category, 2008-13
- Adding functionality
- Product segmentation
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- Figure 16: UK retail value sales of make-up products, by sub-category, 2006-08
- Facing it
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- Figure 17: Average spend per heard on make-up products, by sub-category, 2008
- Eyeing up new technology
- Getting lippy
- Nails going a little rusty
Market Share
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- Key points
- Mass make-up brand shares
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- Figure 18: Manufacturers’ value shares in mass make-up, 2006-08
- Premium
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- Figure 19: Manufacturers’ shares in premium make-up, 2006-08
Companies and Products
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- Brand map
- Boots
- L’Oréal
- L’Oréal Paris
- Maybelline New York
- Lancôme
- Coty Inc
- Rimmel
- Avon
- Procter & Gamble
- Max Factor
- Revlon
- Estée Lauder Companies
- Estée Lauder
- Clinique
- Other Estée Lauder brands
- Bourjois
- Other brands
Brand Elements
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- Brand Map
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- Figure 20: Attitudes and usage of make-up BRANDS May 2008
- L’Oréal Paris
- What the brand is trying to achieve.
- What the consumer thinks
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- Figure 21: Attitudes towards the L’Oréal Paris BRAND May 2008
- Benefit
- What the brand is trying to achieve.
- What the consumer thinks
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- Figure 22: Attitudes towards the Benefit BRAND May 2008
- Chanel
- What the brand is trying to achieve.
- What the consumer thinks
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- Figure 23: attitudes towards the Chanel BRAND May 2008
- Avon
- What the brand is trying to achieve.
- What the consumer thinks
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- Figure 24: attitudes towards the Avon BRAND May 2008
- Maybelline
- What the brand is trying to achieve.
- What the consumer thinks
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- Figure 25: attitudes towards the Maybelline BRAND May 2008
- Dior
- What the brand is trying to achieve.
- What the consumer thinks
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- Figure 26: attitudes towards the Dior BRAND May 2008
- Brand Qualities of make-up brands
- An overrated top end; Bourjois and Urban Decay most creative
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- Figure 27: Personalities of various Make-up BRANDS May 2008
- Experience of make-up brands
- L’Oréal Paris leads familiarity with Chanel
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- Figure 28: Consumer experience of various make-up BRANDS May 2008
- Avon and Max Factor are most frequently applied
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- Figure 29: Consumer usage frequency of various make-up BRANDS May 2008
- Brand intentions for make-up brands
- Loyalty leaning towards the mass market
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- Figure 30: Consideration of various make-up BRANDS May 2008
- Brand momentum for make-up brands
- L’Oréal Paris still leads the way; Revlon lags; Avon dark horse?
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- Figure 31: Momentum of various make-up BRANDS May 2008
- Brand motivation for make-up brands
- Max Factor and Maybelline making up most
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- Figure 32: Motivation for using various make-up BRANDS May 2008
- Brand satisfaction for make-up brands
- Excellence not outstanding
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- Figure 33: Satisfaction with various make-up brands May 2008
- Brand commitment to make-up brands
- Max Factor has greatest loyalty
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- Figure 34: Commitment to various make-up BRANDS May 2008
- Round up
Brand Communication and Promotion
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- Key points
- Promoting the new
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- Figure 35: Main monitored media above-the-line spend on make-up, 2004-08
- Massaging the truth
- L’Oréal eyes up the number-one spot
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- Figure 36: Above-the-line spend on make-up, by advertiser, 2006-08
- Magazines the main media
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- Figure 37: Advertising of make-up by media type, 2008
- Product focus makes for copycat advertising
- Glamour and the catwalk
- Youth is highly prized
Channels to Market
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- Key points
- Boots leads the market
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- Figure 38: Retail value sales of make-up by outlet type, 2006-08
- Boots
- Department stores
- Superdrug
- Grocers
- Online
Make-up Use amongst European Women
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- Key points
- Attitudes towards appearance
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- Figure 39: Attitudes towards appearance and cosmetics, by country, 2007
- Use of make-up
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- Figure 40: Percentage point change in women using make-up, by category and by country, 2003-07
Consumer Usage and Purchase of Make-up
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- Key points
- Usage
- Trends in use
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- Figure 41: Penetration and frequency of using make-up, GB, 2005-07
- Frequency of use
- Lipstick is a girl’s best friend
- Cracks in the foundations
- How to handle the over-65s
- Purchase
- Self-service success
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- Figure 42: Agreement with “when shopping for make up, I always like advice from shop staff”, October 2007
Men and Make-up
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- Key points
- Market drivers
- The changing roles of men
- Generation gap
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- Figure 43: Structure of the male UK population, by age, 2003-13
- Men’s attitudes towards make-up
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- Figure 44: Men’s attitudes to wearing make-up, July 2008
- Younger men more open minded
- Camouflage and confidence
- New product development
- The future of men’s make-up
Reasons to Wear Make-up
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- Key points
- Confidence boost
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- Figure 45: Reasons to wear make-up, February 2008
- Polarising attitudes by age
- Regional differences
- Working status
Attitudes Towards Make-up
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- Key points
- A conservative lot
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- Figure 46: Attitudes towards make-up amongst make-up wearers, February 2008
- Keeping steady
- Pinpointing the culprits
- Targeting the over-55s
- Make-up and work (or not)
- Brand loyalty
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- Figure 47: Agreement with “when I find a brand of make up that I like, I tend to stick with it”, October 2007
- Attitudinal groups
- Results
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- Figure 48: Consumer typologies, February 2008
- Figure 49: Consumer typologies, by attitudes towards make-up, February 2008
- Loyalists (41%)
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- Figure 50: Consumer typologies, by attitudes towards make-up
- Figure 51: Consumer typologies, by attitudes towards make-up
- Middle-ground make-uppers (43%)
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- Figure 52: Consumer typologies, by attitudes towards make-up
- Figure 53: Consumer typologies, by attitudes towards make-up
- Enthusiasts (16%)
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- Figure 54: Consumer typologies, by attitudes towards make-up
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- Figure 55: Consumer typologies, by attitudes towards make-up
- Figure 56: Consumer typologies, by reason for make-up use, February 2008
- Repertoire of reasons to use make-up
- Fitting in, not standing out
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- Figure 57: Reasons for usage of make-up repertoire, February 2008
- Brand loyalty increases with reasons
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- Figure 58: Reasons for usage of make-up repertoire, by attitudes towards make-up, February 2008
Appendix
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- Consumer research
- GfK NOP education level
- ACORN
- Advertising data
- Abbreviations
Appendix: Usage and Purchase of Make-up
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- Demographics by skin complaint
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- Figure 59: Skin complaints amongst women, by demographic sub-group, 2007
- Volume Importance Index
- Penetration of foundation
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- Figure 60: Penetration and frequency of foundation usage, GB, 2007
- Penetration of blushers and highlighters
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- Figure 61: Penetration and frequency of blushers and highlighters usage, GB, 2007
- Penetration of lipstick/lipgloss
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- Figure 62: Penetration and frequency of lipstick/lipgloss usage, GB, 2007
- Penetration of eye make-up
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- Figure 63: Penetration and frequency of eye make-up usage, GB, 2007
- Penetration of nail varnish
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- Figure 64: Penetration and frequency of nail varnish usage, GB, 2007
Appendix: Men and Make-up
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- Figure 65: Men’s attitudes towards make-up, by age, July 2008
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Appendix: Reasons to Wear Make-up
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- Figure 66: Reasons to wear make-up, by demographic sub-group, February 2008
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Appendix: Attitudes Towards Make-up
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- Figure 67: Attitudes towards make-up amongst make-up wearers, by demographic sub-group, February 2008
- Demographics by clusters
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- Figure 68: Consumer typologies, by demgraphics, February 2008
- Demographics by repertoire
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- Figure 69: Reasons for usage of make-up repertoire by demographics, February 2008
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