For most women, make-up is an essential beauty requirement, especially lipstick and mascara. Few would give up these items when times get tough, ensuring good sales of the category, even in the current uncertain climate, with sales at £1.2 billion.
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Appendix
Appendix: Usage and Purchase of Make-up
Appendix: Men and Make-up
Appendix: Reasons to Wear Make-up
Appendix: Attitudes Towards Make-up
Other
Make-up Use amongst European Women
Consumer Usage and Purchase of Make-up
Men and Make-up
Reasons to Wear Make-up
Attitudes Towards Make-up
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Trends in make-up are not influenced by celebrities. Fashion is a greater influence.
