Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
Fast Forward Trends
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- Trend 1: Carnivore, Herbivore ... Locavore
- What’s next?
- Trend 2: Eating With Purpose
- What’s next?
Market in Brief
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- Women’s outerwear volumes boosted by price cuts
- There are some important positive factors in the market
- But also some significant negatives
- Other important factors include
- Consumer research for Mintel found that...
- Retailers need to focus on AB women and customers over 45
- Outlook
Internal Market Environment
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- Key points
- Clothing deflation
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- Figure 1: Clothing and footwear, deflator, 2002-12
- Turning up the volume
- Celebrity culture
- Older but getting younger
- Ethical and green issues
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- Figure 2: Consumer attitudes, ethical and environmental issues, March 2007
- Online retail
- The weather
Broader Market Environment
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- Key points
- The over-45s set to rise
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- Figure 3: Age structure, women aged 15+, UK, 2002, 2007 and 2012
- Women’s employment growth to slow
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- Figure 4: Working population of women, 2002, 2007 and 2012
- Women move upmarket
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- Figure 5: Forecast, female population, aged 15+, by socio-economic groups, 2002, 2007 and 2012
- Marriages rise, births fall
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- Figure 6: Marriages and births, UK, 2002-12
Competitive Context
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- Key points
- Accessories’ fast growth
- Keeping up appearances
- Rising household costs
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- Figure 7: Women’s outerwear, compared with competing spending categories, 2002-07
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- H&M and Roberto Cavalli – Turning women into ‘fashion hooligans’
- Adili – capturing the ethical fashion pound
- Adidas – going online and straight to the consumer
- The end of laddered tights?
- Technology and clothing
Production and Trade
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- Key points
- UK manufacturing
- Non-UK sourcing
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- Figure 8: UK production and trade in total apparel, 2005 and 2006
- Premium production
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- Figure 9: Production and trade, women’s outerwear, UK, 2003-06
- What we import
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- Figure 10: Imports of all clothing, top ten categories, UK, 2005 and 2006
- Where clothing is sourced
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- Figure 11: UK imports of clothing, top ten supplying countries, 2005 and 2006
Segment Performance
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- Figure 12: Estimated expenditure on women’s outerwear, by categories and market share, 2002 and 2007
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Retail Environment
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- Key points
- Marks & Spencer
- Arcadia
- Next
- New Look
- Bhs
- River Island
- H&M
- Monsoon
- TK Maxx
- Primark
- Peacocks
- George at Asda
- Tesco
Market Value and Forecast
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- Key points
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- Figure 13: Women’s outerwear, expenditure (including VAT), current and constant 2007 prices, 2002-12
- Forecast
- Market to reach £20 billion by 2011
- Factors used in the forecast
Market Share
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- Key points
- Supermarkets and value specialists gain most share
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- Figure 14: Market shares of womenswear market, by expenditure, 2003 and 2007
- Figure 15: Market shares of womenswear market, by volume (units), 2003 and 2007
- Figure 16: Market share change, womenswear, 2003-07
- Primark the biggest gainer
- Market more concentrated
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- Figure 17: Estimated Shares of women’s outerwear market, 2002-07
- The future
What They Buy and How Much They Spend
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- Key findings:
- Jeans and casual tops lead the market
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- Figure 18: What clothing items women buy, November 2007
- Half of women spend under £25 a month
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- Figure 19: How much do they spend, per month, November 2007
- Figure 20: How much do they spend per month, November 2007
- Jeans are for the under-55s
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- Figure 21: What women buy, by age and socio-economic groups, November 2007
- Young and wealthy favour evening dresses
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- Figure 22: What they buy, by age and socio-economic groups, November 2007
- Summer looks need a makeover for the over-45s
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- Figure 23: What they buy, last 12 months, by age and socio-economic groups, November 2007
- Shirts and blouses: class matters
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- Figure 24: What they buy, by age and socio-economic groups, November 2007
- 15-24s top of the big spenders
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- Figure 25: How much they spend on clothing per month, November 2007
What They Think of Shopping
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- Half of women are bargain hunters
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- Figure 26: What women think of shopping, last 12 months, November 2007
- 45-54s love bargains the most
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- Figure 27: What women think of shopping, last 12 months, by age and socio-economic groups, November 2007
Consumer Trends and Shopping Repertoire
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- Key points
- Quality concern on the wane
- Designer decline
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- Figure 28: Agreed with lifestyle statements on clothes, by women, 2003-07
- Spending trends
- The rise of the big spenders
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- Figure 29: Expenditure on dresses, skirts, blouses/tops and jumpers/cardigans/sweatshirts over the past 12 months, by women, 2003-07
- Women’s clothes shopping repertoire
- Jeans and a casual top are the wardrobe staples
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- Figure 30: Number of pieces bought, by item, last 12 months, November 2007
Brand Elements
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- Brand map
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- Figure 31: Attitudes and usage of womenswear brands, January 2008
- Marks & Spencer
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 32: Attitudes towards the M&S brand, January 2008
- Coast
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 33: Attitudes towards the Coast brand, January 2008
- George at Asda
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 34: Attitudes towards the George at Asda brand, January 2008
- French Connection
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 35: Attitudes towards the French Connection brand, January 2008
- Diesel
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 36: Attitudes towards the Diesel brand, January 2008
- H&M
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 37: Attitudes towards the H&M brand, January 2008
- Ted Baker
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 38: Attitudes towards the Ted Baker brand, January 2008
- Hobbs
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 39: Attitudes towards the Hobbs brand, January 2008
- Firetrap
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 40: Attitudes towards the Firetrap brand, January 2008
- Brand qualities of womenswear brands
- Diesel and Firetrap set the trends
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- Figure 41: Consumer usage of selected Womenswear brands, January 2008
- Experience of womenswear brands
- M&S flexes its popularity and wider appeal
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- Figure 42: Consumer usage of selected womenswear brands, January 2008
- Brand intentions for womenswear brands
- M&S, Primark and George have best retention
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- Figure 43: Inentions for selected womenswear brands, January 2008
- Brand momentum for womenswear brands
- Primark and George have the best value momentum; Diesel best niche
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- Figure 44: Momentum for slected womenswear brands, January 2008
- Brand motivation for womenswear brands
- M&S dresses best for the evening.
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- Figure 45: Motivation to choose selected womenswear brands, January 2008
- Brand satisfaction for womenswear brands
- Coast, Ted Baker, Hobbs have most excellent brand satisfaction
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- Figure 46: Satisfaction for selected Womenswear brands, January2008
- Brand commitment to womenswear brands
- George at Asda most recommended
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- Figure 47: Commitment to various womenswear brands, January 2008
- Round up
Brand Communication and Promotion
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- Key points
- Womenswear advertising grows
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- Figure 48: Expenditure on womenswear advertising, 2003-07
Appendix
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- Advertising data
Appendix – What They Buy
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- Figure 49: What clothing they buy, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers, commercial TV viewing and supermarket used, November 2007
- Figure 50: What clothing they buy, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
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- Figure 51: What clothing they buy, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
- Figure 52: What clothing they buy, by Mintel’s pecial groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
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Appendix – How Much They Spend
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- Figure 53: How much they spend on clothing per month, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
- Figure 54: What they think of shopping, by Mintel’s Special Groups, region, acorn categories, technology users, daily newspapers, commercial TV viewing and supermarket used, November 2007
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