Womenswear - UK - March 2008

ISSUES IN THE MARKET
Definitions
Abbreviations
INSIGHTS AND OPPORTUNITIES
FAST FORWARD TRENDS
Trend 1: Carnivore, Herbivore ... Locavore
What’s next?
Trend 2: Eating With Purpose
What’s next?
MARKET IN BRIEF
Women’s outerwear volumes boosted by price cuts
There are some important positive factors in the market
But also some significant negatives
Other important factors include
Consumer research for Mintel found that...
Retailers need to focus on AB women and customers over 45
Outlook
INTERNAL MARKET ENVIRONMENT
Key points
Clothing deflation
Figure 1: Clothing and footwear, deflator, 2002-12
Turning up the volume
Celebrity culture
Older but getting younger
Ethical and green issues
Figure 2: Consumer attitudes, ethical and environmental issues, March 2007
Online retail
The weather
BROADER MARKET ENVIRONMENT
Key points
The over-45s set to rise
Figure 3: Age structure, women aged 15+, UK, 2002, 2007 and 2012
Women’s employment growth to slow
Figure 4: Working population of women, 2002, 2007 and 2012
Women move upmarket
Figure 5: Forecast, female population, aged 15+, by socio-economic groups, 2002, 2007 and 2012
Marriages rise, births fall
Figure 6: Marriages and births, UK, 2002-12
COMPETITIVE CONTEXT
Key points
Accessories’ fast growth
Keeping up appearances
Rising household costs
Figure 7: Women’s outerwear, compared with competing spending categories, 2002-07
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses
WHO’S INNOVATING?
Key points
H&M and Roberto Cavalli – Turning women into ‘fashion hooligans’
Adili – capturing the ethical fashion pound
Adidas – going online and straight to the consumer
The end of laddered tights?
Technology and clothing
PRODUCTION AND TRADE
Key points
UK manufacturing
Non-UK sourcing
Figure 8: UK production and trade in total apparel, 2005 and 2006
Premium production
Figure 9: Production and trade, women’s outerwear, UK, 2003-06
What we import
Figure 10: Imports of all clothing, top ten categories, UK, 2005 and 2006
Where clothing is sourced
Figure 11: UK imports of clothing, top ten supplying countries, 2005 and 2006
SEGMENT PERFORMANCE
Figure 12: Estimated expenditure on women’s outerwear, by categories and market share, 2002 and 2007
RETAIL ENVIRONMENT
Key points
Marks & Spencer
Arcadia
Next
New Look
Bhs
River Island
H&M
Monsoon
TK Maxx
Primark
Peacocks
George at Asda
Tesco
MARKET VALUE AND FORECAST
Key points
Figure 13: Women’s outerwear, expenditure (including VAT), current and constant 2007 prices, 2002-12
 FORECAST
Market to reach £20 billion by 2011
Factors used in the forecast
MARKET SHARE
Key points
Supermarkets and value specialists gain most share
Figure 14: Market shares of womenswear market, by expenditure, 2003 and 2007
Figure 15: Market shares of womenswear market, by volume (units), 2003 and 2007
Figure 16: Market share change, womenswear, 2003-07
Primark the biggest gainer
Market more concentrated
Figure 17: Estimated Shares of women’s outerwear market, 2002-07
The future
WHAT THEY BUY AND HOW MUCH THEY SPEND
Key findings:
Jeans and casual tops lead the market
Figure 18: What clothing items women buy, November 2007
Half of women spend under £25 a month
Figure 19: How much do they spend, per month, November 2007
Figure 20: How much do they spend per month, November 2007
Jeans are for the under-55s
Figure 21: What women buy, by age and socio-economic groups, November 2007
Young and wealthy favour evening dresses
Figure 22: What they buy, by age and socio-economic groups, November 2007
Summer looks need a makeover for the over-45s
Figure 23: What they buy, last 12 months, by age and socio-economic groups, November 2007
Shirts and blouses: class matters
Figure 24: What they buy, by age and socio-economic groups, November 2007
15-24s top of the big spenders
Figure 25: How much they spend on clothing per month, November 2007
WHAT THEY THINK OF SHOPPING
Half of women are bargain hunters
Figure 26: What women think of shopping, last 12 months, November 2007
45-54s love bargains the most
Figure 27: What women think of shopping, last 12 months, by age and socio-economic groups, November 2007
CONSUMER TRENDS AND SHOPPING REPERTOIRE
Key points
Quality concern on the wane
Designer decline
Figure 28: Agreed with lifestyle statements on clothes, by women, 2003-07
Spending trends
The rise of the big spenders
Figure 29: Expenditure on dresses, skirts, blouses/tops and jumpers/cardigans/sweatshirts over the past 12 months, by women, 2003-07
 WOMEN’S CLOTHES SHOPPING REPERTOIRE
Jeans and a casual top are the wardrobe staples
Figure 30: Number of pieces bought, by item, last 12 months, November 2007
BRAND ELEMENTS
Brand map
Figure 31: Attitudes and usage of womenswear brands, January 2008
 MARKS & SPENCER
What the brand is trying to achieve
What the consumer thinks
Figure 32: Attitudes towards the M&S brand, January 2008
 COAST
What the brand is trying to achieve
What the consumer thinks
Figure 33: Attitudes towards the Coast brand, January 2008
 GEORGE AT ASDA
What the brand is trying to achieve
What the consumer thinks
Figure 34: Attitudes towards the George at Asda brand, January 2008
 FRENCH CONNECTION
What the brand is trying to achieve
What the consumer thinks
Figure 35: Attitudes towards the French Connection brand, January 2008
 DIESEL
What the brand is trying to achieve
What the consumer thinks
Figure 36: Attitudes towards the Diesel brand, January 2008
 H&M
What the brand is trying to achieve
What the consumer thinks
Figure 37: Attitudes towards the H&M brand, January 2008
 TED BAKER
What the brand is trying to achieve
What the consumer thinks
Figure 38: Attitudes towards the Ted Baker brand, January 2008
 HOBBS
What the brand is trying to achieve
What the consumer thinks
Figure 39: Attitudes towards the Hobbs brand, January 2008
 FIRETRAP
What the brand is trying to achieve
What the consumer thinks
Figure 40: Attitudes towards the Firetrap brand, January 2008
 BRAND QUALITIES OF WOMENSWEAR BRANDS
Diesel and Firetrap set the trends
Figure 41: Consumer usage of selected Womenswear brands, January 2008
 EXPERIENCE OF WOMENSWEAR BRANDS
M&S flexes its popularity and wider appeal
Figure 42: Consumer usage of selected womenswear brands, January 2008
 BRAND INTENTIONS FOR WOMENSWEAR BRANDS
M&S, Primark and George have best retention
Figure 43: Inentions for selected womenswear brands, January 2008
 BRAND MOMENTUM FOR WOMENSWEAR BRANDS
Primark and George have the best value momentum; Diesel best niche
Figure 44: Momentum for slected womenswear brands, January 2008
 BRAND MOTIVATION FOR WOMENSWEAR BRANDS
M&S dresses best for the evening.
Figure 45: Motivation to choose selected womenswear brands, January 2008
 BRAND SATISFACTION FOR WOMENSWEAR BRANDS
Coast, Ted Baker, Hobbs have most excellent brand satisfaction
Figure 46: Satisfaction for selected Womenswear brands, January2008
 BRAND COMMITMENT TO WOMENSWEAR BRANDS
George at Asda most recommended
Figure 47: Commitment to various womenswear brands, January 2008
 ROUND UP
BRAND COMMUNICATION AND PROMOTION
Key points
Womenswear advertising grows
Figure 48: Expenditure on womenswear advertising, 2003-07
APPENDIX
Advertising data
APPENDIX – WHAT THEY BUY
Figure 49: What clothing they buy, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers, commercial TV viewing and supermarket used, November 2007
Figure 50: What clothing they buy, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
Figure 51: What clothing they buy, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
Figure 52: What clothing they buy, by Mintel’s pecial groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
APPENDIX – HOW MUCH THEY SPEND
Figure 53: How much they spend on clothing per month, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
Figure 54: What they think of shopping, by Mintel’s Special Groups, region, acorn categories, technology users, daily newspapers, commercial TV viewing and supermarket used, November 2007