The women’s outerwear market has been characterised in the past five years by falling prices and rising volumes as women have taken to fast, throwaway, celebrity-inspired fashion. But could all this be about to change?
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Overview
Overview
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Insights and Opportunities
Fast Forward Trends
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Segment Performance
Market Value and Forecast
Brand/Company
Brand/Company
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Who’s Innovating?
Market Share
Brand Elements
Brand Communication and Promotion
Data
Data
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Appendix
Appendix – What They Buy
Appendix – How Much They Spend
Other
Production and Trade
Retail Environment
What They Buy and How Much They Spend
What They Think of Shopping
Consumer Trends and Shopping Repertoire
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What is happening to the size of the women’s outerwear market and why?
