Store brand products (also known as private label) have come far from their origins as the “poor cousins” of national brands. No longer restricted to the bottom shelf in the supermarket, store brands have come into their own as major players in many segments.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Milk
Segment Performance—Dairy (Excluding Milk)
Segment Performance—Bread and Cereal
Segment Performance—Sweet Goods
Segment Performance—Vegetables
Segment Performance—Refrigerated Entrées and Frozen Seafood
Segment Performance—Carbonated Beverages
Segment Performance—Salty Snacks
Segment Performance—Pizza
Retail Channels
Retail Channels—Supermarkets
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis—Another View on Store Brand vs. Branded Products Shoppers
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Other
Who Shops for Food?
Where Grocery Shoppers Buy Their Food
How Much They Spend
Buying Store Brands
Where Shoppers Buy Store Brands
Which Store Brands Do They Buy?
Frequency of Purchasing Store Brands
Opinions about Store Brands and National Brands
IRI/Builders Panel Data
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Who shops for food, where do they shop, and how much do they spend? 
