“Despite the substantial advances store brands have made in terms of quality, Mintel’s consumer research reveals that more than four in 10 consumers still perceive store brands to be inferior to national brands. Store brands must do a better job of distinguishing between their value and premium tiers to attract the right customers to the right products: those looking for inexpensive food items and those looking for higher quality ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues and Insights
Trend Application
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Innovations and Innovators
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Store Brand Food and Beverage Purchases
The Consumer – Types of Food and Beverage Store Brands Purchased
The Consumer – Likelihood of Purchasing Store Brand Food and Beverages
The Consumer – Reasons for Buying Store Brand Food and Beverages
The Consumer – Factors Influencing More Store Brand Food and Beverage Purchases
The Consumer – Attitudes toward Store Brand and National Brand Food and Beverages
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
31st July 2015
“A private label brand’s Clean & Simple labeling efforts may well push the boundaries of what consumers expect from premium-quality private-label products and could ultimately up the ante by delivering restaurant quality private-label entrées and other options.” 
31st March 2015
“While many private label entries have positioned themselves primarily around their lower price point, retailers increasingly regard their store brands as a means of establishing an identity and something of a relationship with their consumers.”
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How can private label overcome some lingering perceptions of lower quality?
