Ready Meals and Convenience Foods - Ireland - December 2008
Ready Meals and Convenience Foods - Ireland - December 2008

The ready meal fixture has become blurred as different types of convenience concepts and meal solutions compete for the busy shopper’s pound/euro. Demand for healthier food, transparency of ingredients, and premium tastes have had a major impact on the sector – by not only raising consumer expectations, but also through creating new opportunities for manufacturers and a dynamic new product development arena.

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Value and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Typologies

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix

Other

New Product Trends in Ready Meals
Who’s Innovating in Convenience?
Ready Meal Consumption Trends
Attitudes towards Convenience Foods