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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The ready meal fixture has become blurred as different types of convenience concepts and meal solutions compete for the busy shopper’s pound/euro. Demand for healthier food, transparency of ingredients, and premium tastes have had a major impact on the sector – by not only raising consumer expectations, but also through creating new opportunities for manufacturers and a dynamic new product development arena.
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OverviewOverview
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Insights and Opportunities
Market in Brief
Fast Forward Trends
MarketMarket
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Value and Forecast
ConsumerConsumer
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Consumer Typologies
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Companies and Brands
DataData
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Appendix
Other
New Product Trends in Ready Meals
Who’s Innovating in Convenience?
Ready Meal Consumption Trends
Attitudes towards Convenience Foods
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