The ready meals category within Ireland is experiencing growth led by the popularity of ready-to-cook products and increasing product development within chilled ready meals. However, the category still suffers from an unhealthy image and as Irish consumers become increasingly concerned about their health, future growth within the category will centre on ready meals improving positive health perceptions of the category among consumers. In addition, ready meals are perceived as an ...
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Overview
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Consumer
Consumer
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The Consumer – Purchase Type and Frequency of Use of Ready Meals
The Consumer – Attitudes Towards Ready Meals
Consumer Typologies
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Appendix
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What impact does the current food retailing environment have on ready meals consumption?
