Ireland Attitudes Towards Home Delivery and Takeaway 2019
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Report Summary
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attitudes Towards Home Delivery and Takeaway market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Ireland’s takeaway market performed well in 2019, thanks in part to third-party delivery services bringing a new level of convenience to the market. The growth in fast casual restaurants, inflation, VAT changes and Brexit are just a few challenges that the market will have to face looking into 2020. Moreover, RoI consumers’ strong preference towards scratch cooking and their demand for ‘healthier’ options could hinder sales in the long run within this region, meaning that foodservice establishments will need to innovate in order to keep them engaged.
Issues covered in this Report
This Report examines consumer usage of takeaways and home delivery food services in IoI, including outlets where Irish consumers typically collect food orders/takeaway and have food delivered. Also examined are establishments which have sit-in facilities such as quick service and full-service restaurants, though we focus on their takeaway options/sales.
Expert analysis from a specialist in the field
Written by Emma McGeown, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The takeaway market in Ireland is performing well in 2019, thanks to third-party delivery apps streamlining the ordering process and widening scope for outlets that do not traditionally offer delivery service. Looking ahead, rising health concerns create challenges and opportunities for takeaway services while keeping prices low is imperative for this market to remain resilient and competitive with the dining out experience 
Emma McGeown
Food and Drink Analyst
Table of Contents
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Overview
- What you need to know
- Issues covered in this Report
- What you need to know
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Executive Summary
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- The market
- Figure 1: Estimated value sales of takeaways and home delivery foodservices, IoI, NI and RoI, 2014-19
- Forecast
- Figure 2: Estimated value sales of takeaways and home delivery foodservices, IoI, NI and RoI, 2019-24
- Market factors
- Food service prices climbing in 2019
- NI household spending on takeaways exceeds other UK regions
- Scratch cooking creates challenges for takeaway sector
- Takeaway apps most popular among younger consumers
- Obesity vs the Irish takeaway market
- Companies and innovations
- The consumer
- More than a third order takeout at least once a week
- Figure 3: Frequency consumers buy takeaway and/or home delivery food, NI and RoI, September 2019
- Most Irish consumers order deliveries for collection
- Figure 4: Channels used to order takeaway/home delivery services in the last three months, NI and RoI, September 2019
- Pizza is one of the most popular takeouts in Ireland
- Figure 5: Types of takeaway/home delivery bought in the last three months, NI and RoI, September 2019
- Online menus important to consumers
- Figure 6: Agreement with statements related to takeaways and home delivery, NI and RoI, September 2019
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The Market – What You Need to Know
- Takeaway industry set for consistent growth in 2020
- Foodservice prices climbing in 2019
- Irish household spending on takeaways on the rise
- Irish consumers continue to be active scratch cookers
- Takeaway apps proving popular among Millennials
- Growing obesity rates causes concerns for takeaway market
- Takeaway industry set for consistent growth in 2020
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Market Sizes and Forecast
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- Takeaways market estimated for 2.9% growth in 2019
- Figure 7: Estimated value sales of takeaways and home delivery foodservices, IoI, NI and RoI, 2014-24
- Five-year outlook looks positive for takeaways
- Figure 8: Index value sales of takeaways and home delivery foodservices, IoI, NI and RoI, 2014-24
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Market Drivers
- Takeaway prices on the rise in Ireland
- Figure 9: Consumer price indices of restaurants, cafés, fast food and takeout establishments, RoI, August 2017-Sept 2019
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- Figure 10: Consumer price indices of fast food and take away food services, NI, September 2017- September 2019
- NI households spending the most on takeaway in UK
- Figure 11: Takeaways’ contribution to regional economies, by spending, employment and household spending per week, UK, 2016
- Dublin spends the most in RoI
- Figure 12: Regional breakdown of takeaway expenditure, RoI, December 2015
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- Figure 13: Monthly spending on takeaways per person, by region, RoI, December 2015
- Figure 14: Consumers who have bought takeaway through a third-party ordering/delivery service (eg Just Eat, Deliveroo etc)
- Scratch cooking remains important to Irish consumers
- Figure 15: The types of evening meals consumers eat in a typical week, NI and RoI, September 2019
- Takeaways eaten more than dining out
- Younger consumers have stronger usage of takeaway apps
- Figure 16: Consumers who have made an online purchase from a takeaway food website/app (eg Just Eat) in the last 12 months, by gender and age, NI and RoI, December 2018
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- Figure 17: Consumer device ownership, by device and age, NI and RoI, September 2019
- Obesity rates growing in NI
- Figure 18: Overweight and obesity levels in adults aged 16+, NI, 2010/11-2017/18
- Figure 19: Overweight and obesity levels in adults aged 15+, RoI, 2015/16 and 2016/17
- Takeaway prices on the rise in Ireland
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Companies and Brands – What You Need to Know
- Retailers partner with food delivery apps
- Fast food chains innovate with meat-free alternatives
- Mounting pressure for more sustainable packaging
- Retailers partner with food delivery apps
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Who’s Innovating?
- Plant-based fast food goes mainstream
- Figure 20: Selective diets consumers are currently adhering to, NI and RoI, June 2018 and June 2019
- Retailers partner with delivery apps
- The push for sustainable packaging
- Figure 21: Top five environmental issues, NI and RoI, November 2018
- Domino’s positions ‘JOMO’ as opposed to ‘FOMO’
- Figure 22: Agreement with statements relating to the night in, NI and RoI, January 2019
- Plant-based fast food goes mainstream
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Companies and Brands
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- Delivery/aggregator apps
- Just Eat
- Key facts
- Product portfolio
- Recent developments
- Deliveroo
- Key facts
- Product portfolio
- Recent developments
- Uber Eats
- Key facts
- Product portfolio
- Recent developments
- Marvin.ie
- Key facts
- Product portfolio
- Recent developments
- EasiGrub
- Key facts
- Product portfolio
- Restaurants with takeout or delivery service
- McDonald’s
- Key Facts
- Product Portfolio
- Yum! Brands Inc. (KFC, Pizza Hut)
- Key Facts
- Product Portfolio
- Recent Developments
- Restaurant Brands International (Burger King)
- Key Facts
- Product Portfolio
- Recent Developments
- Subway
- Key Facts
- Product Portfolio
- Recent Developments
- Five Guys
- Key Facts
- Product Portfolio
- Recent Developments
- Supermac’s/Papa John’s
- Key Facts
- Product Portfolio
- Recent Developments
- Chopstix Noodle Bar
- Key Facts
- Product Portfolio
- Recent Developments
- Boojum
- Key Facts
- Product Portfolio
- Recent Developments
- Domino’s Pizza Group
- Key Facts
- Product Portfolio
- Recent Developments
- Abrakebabra (AIL Group)
- Key Facts
- Product Portfolio
- Recent Developments
- Eddie Rocket’s
- Key Facts
- Product Portfolio
- Recent Developments
- Nando’s
- Key Facts
- Product Portfolio
- Recent Developments
- Wagamama
- Key Facts
- Product Portfolio
- Recent Developments
- Apache Pizza
- Key Facts
- Product Portfolio
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The Consumer – What You Need to Know
- NI consumers more likely to order takeaways
- City consumers more likely to opt for delivery
- NI and RoI consumers divided in takeaway preferences
- Sustainable packaging in takeaways sought after
- NI consumers more likely to order takeaways
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Takeaway and Home Delivery Usage
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- More than a third order takeout at least once a week
- Figure 23: Netted frequency consumers buy takeaway and/or home delivery food, NI and RoI, September 2019
- Figure 24: Frequency consumers buy takeaway and/or home delivery food, NI and RoI, September 2019
- Younger consumers eating takeaways most frequent
- Figure 25: Consumers who buy takeaway/home delivery food once a week, by gender and age, NI and RoI, September 2019
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- Figure 26: Consumer agreement with the statement ‘I don’t feel confident enough in the kitchen to cook more exotic cuisines (eg Korean, Lebanese)’, by age, NI and RoI, September 2019
- Rural consumers ordering takeaways less
- Figure 27: Consumers who buy takeaway/home delivery food less than once a month, by residence, NI and RoI, September 2019
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Takeaway Ordering Channels
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- Most order deliveries for pick-up
- Figure 28: Channels used to order takeaway/home delivery services in the last three months, NI and RoI, September 2019
- Rural consumers significantly more likely to pick-up takeaway
- Figure 29: Consumers who order takeaway direct from a restaurant/takeaway for pick up (eg phone/online/in person), by residence, NI and RoI, September 2019
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- Figure 30: Ownership of a car, by residence, NI and RoI, December 2018
- Millennials using takeaway apps most
- Figure 31: Consumers who have ordered takeaway through a third-party ordering/delivery service (eg Just Eat, Deliveroo etc), by age, NI and RoI, September 2019
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- Figure 32: Consumers who have ordered takeaway through a third-party ordering/delivery service (eg Just Eat, Deliveroo etc), by working status, NI and RoI, September 2019
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Takeaway Cuisines
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- Pizza is the most popular takeout in RoI, while Chinese food is top in NI
- Figure 33: Types of takeaway/home delivery bought in the last three months, NI and RoI, September 2019
- Women more likely to opt for Chinese takeaway
- Figure 34: Consumers who have bought Chinese takeaway/home delivery in the last three months, by age, NI and RoI, September 2019
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- Figure 35: Consumer agreement with the statement ‘I don’t feel confident enough in the kitchen to cook more exotic cuisines (eg Korean, Lebanese), by gender, NI and RoI, September 2019
- Younger consumers prefer pizza
- Figure 36: Consumers who have bought pizza takeaway/home delivery in the last three months, by age, NI and RoI, September 2019
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- Figure 37: New products launched in pizza, UK and Ireland, 2008-19
- Fish and chips appeals to mature consumers
- Figure 38: Consumers who have bought a fish and chips takeaway/home delivery in the last three months, by age, NI and RoI, September 2019
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Attitudes towards Takeaway and Home Deliveries
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- Customising dishes is important to consumers
- Figure 39: Agreement with statements related to takeaways and home delivery, NI and RoI, September 2019
- Packaging must be addressed in takeaways
- Figure 40: Consumer agreement with the statement ‘I think restaurants/takeaways should reduce the amount of packaging’, by age, NI and RoI, September 2019
- Online menus important to workers
- Figure 41: Consumer agreement with the statement ‘I think it is important to be able to view menus online before ordering’, by working status, NI and RoI, September 2019
- Younger consumers interested in healthier takeaways
- Figure 42: Consumer agreement with the statement ‘a wider selection of healthier dishes would make me order takeaways/home delivery more often’, by age, NI and RoI, September 2019
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- Figure 43: Consumer agreement with the statement ‘a wider selection of healthier dishes would make me order takeaways/home delivery more often’, by age of children, NI and RoI, September 2019
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Appendix – Data Sources, Abbreviations and Supporting Information
- Data sources
- Generational cohort definitions
- Abbreviations
- Data sources
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