Sugar Confectionery - US - June 2008
Sugar Confectionery - US - June 2008

The non-chocolate confectionery industry has not fared as well as its chocolate counterpart in recent years. Without the "mystique" of premium products, sales have sagged in most segments.

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Chewy Candy
Segment Performance—Seasonal Candy
Segment Performance—Novelty Candy
Segment Performance—Hard Candy
Segment Performance—Licorice
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Leading Companies
Brand Share—Chewy Candy
Brand Share—Seasonal Candy
Brand Share—Novelty Candy
Brand Share—Hard Candy
Brand Share—Licorice
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Choices to Satisfy Desire for Something Sweet
Impulse or Planned Purchase?
Non-Chocolate Candy Preferences
Brand Preferences of Adults, Teens and Kids
Children, Teens and Candy
IRI/Builders Panel Data