A mature category with stable household penetration overall, the home laundry products market has seen minimal growth over the past five years, with dollar sales increasing at about the rate of inflation. In the past couple of years, however, the category has experienced an uptick, as leading brands have introduced a number of new products that provide added benefits such as fabric softening and stain fighting, plus a variety of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Laundry Detergent
Segment Performance—Fabric Softener Liquid
Segment Performance—Fabric Softener Sheets
Segment Performance—Laundry Care
Segment Performance—Bleach
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug stores
Retail Channels—Other
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Attitudes and Motivations
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Liquid Detergents
Brand Share—Powdered Detergents
Brand Share—Liquid Fabric Softeners
Brand Share—Fabric Softener Sheets
Brand Share—Bleach
Brand Share—Other Laundry Care
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Appendix: IRI/Builders Panel Data Definitions
Other
IRI/Builders Panel Data
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An overview of the market as a whole as well as a detailed examination of recent activity in the category's various segments, each of which has its own distinct competitive set and consumer dynamics.
