Registering sales of $9.1 billion in 2010, the home laundry products market has been in decline since 2005 due to consumers paring back on consumption, seeking discounted products and turning to private label offerings. Because household penetration is 98%, new products and brands tend to cannibalize sales from existing ones.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Laundry Detergent
Segment Performance—Fabric Softener (Liquid)
Segment Performance—Fabric Softener (Sheets)
Segment Performance—Laundry Care
Segment Performance—Bleach
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug stores
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Use of Home Laundry Products
Brand Penetration
Incidence of Recent Product Purchase
Attitudes Toward Doing Laundry
Laundry Product Shopping
Laundry Habits
Incidence of Brand Switching
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—All Other Channels
Leading Companies
Brand Share—Laundry Detergent
Brand Share—Fabric Softener (Liquid)
Brand Share—Fabric Softener (Sheets)
Brand Share—Laundry Care
Brand Share—Bleach
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—IRI/Builders Panel Data Definitions
Appendix—Trade Associations
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Which products are most widely used by different consumer groups? Which were most recently purchased? Which brands are most popular with specific groups?
