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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The gum, mint and breath freshener category has experienced steady growth in recent years. The successful string of new flavor line extensions and new brand launches in the dynamic and highly competitive sugarless gum segment are largely attributed to this market growth.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Sugarless Gum
Segment Performance—Regular Gum
Segment Performance—Breath Fresheners
Segment Performance—Plain Mints
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Attitudes and Motivations
Cluster Analysis—Young Guns, Health Mints, and Mature Abstainers
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Convenience Stores
Leading Companies
Brand Share—Sugarless Gum
Brand Share—Regular Gum
Brand Share—Breath Fresheners
Brand Share—Plain Mints
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Other
Retail Channels—Drugstores
IRI/Builders Panel Data
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