Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Continued growth will come with more luxuries AND affordable approximations
- The effect of the pet food recall: pet owners look closer at ingredients
- Market need: weight loss solutions for pets
- Growing numbers of Hispanics are dog owners
- Dog food not “going to the dogs”
- Mass merchandisers lead in share of pet product sales
- Older pets
- Thinking out of the fish bowl
Market Drivers
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- Pet ownership
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- Figure 1: Pet population in the U.S., 2003-07
- Obesity a problem for pets, too
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- Figure 2: Hill’s Science Diet Light, TV ad
- Opinions on organic foods
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- Figure 3: Opinions of organic pet food, by age, household income, race/ethnicity and presence of children, May 2007
- Pets go natural
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- Figure 4: Sales of pet food and supplies through natural food stores, 2002-05
- Pet care gets personal
- Pets as a reflection of ourselves
Market Size and Trends
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- Market size
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- Figure 5: Total U.S. retail sales of pet food and supplies, at current and constant prices, 2002-07
- Wal-Mart estimate
- Market trends
- New product introductions
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- Figure 6: Pet food and supplies new product introductions, 2002-07
- All-natural leads new product positioning claims
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- Figure 7: Top ten positioning claims, pet food only, 2005/06 and 2006/07
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- Figure 8: Purina Pro Plan Selects in natural chicken or natural salmon flavors, 2007
- Premium/indulgent
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- Figure 9: Beefeaters Cod, 2007
- Functional products
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- Figure 10: AvoDerm Natural Puppy Food, 2007
- Convenience products
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- Figure 11: Fresh Kitty Litter Box Liners, 2007
- Breed-/lifestage-specific products
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- Figure 12: Eukanuba breed-specific line for Labrador Retrievers, 2007
Market Segmentation
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- Introduction
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- Figure 13: Sales of pet food and supplies, by type of pet, 2005 and 2007
- Dog food
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- Figure 14: Sales of dog food, at current and constant prices, 2002-07
- Cat food
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- Figure 15: Sales of cat food, at current and constant prices, 2002-07
- Other pet food
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- Figure 16: Sales of other pet food, at current and constant prices, 2002-07
- Sales of pet food/treats, by form
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- Figure 17: Sales of pet food and treats (both edible and non-edible treats), by form, 2005 and 2007
- Pet supplies
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- Figure 18: Sales of pet supplies, at current and constant prices, 2002-07
Supply Structure
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- Introduction
- Pet food recall has far-reaching implications
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- Figure 19: Manufacturers and brands included in pet food recall, 2007
- Companies and brands
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- Figure 20: FDM sales of pet food and supplies, by manufacturer, 2004 and 2006
- Nestlé Purina
- Masterfoods USA
- Iams/Procter & Gamble
- Del Monte
- Private label
- Dog food
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- Figure 21: FDM sales of dog food, by manufacturer and brand, 2004 and 2006
- Beneful
- Pedigree and Cesar
- Iams
- Cat food
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- Figure 22: FDM sales of cat food, by manufacturer and brand, 2004 and 2006
- Other pet food
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- Figure 23: FDM sales of other pet food, by manufacturer and brand, 2004 and 2006
- Pet supplies
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- Figure 24: FDM sales of pet supplies, by manufacturer and brand, 2004 and 2006
Advertising and Promotion
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- Introduction
- Pet food
- Iams (Procter & Gamble)
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- Figure 25: Iams Dry Cat Food, TV ad
- Eukanuba (Procter & Gamble)
- Pedigree (Masterfoods)
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- Figure 26: Pedigree Butcher’s Selects, TV ad
- Purina (Nestlé Purina)
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- Figure 27: Purina Cat Chow Naturals, TV ad
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- Figure 28: Purina Beneful Prepared Meals, TV ad
- Cesar’s Canine Cuisine
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- Figure 29: Cesar’s Canine Cuisine, TV ad
- Flea and tick prevention products
- Frontline Plus
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- Figure 30: Frontline Plus Flea and Tick, TV ad
- Bio Spot
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- Figure 31: Bio Spot Pet Flea & Tick, TV ad
- Advantage
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- Figure 32: Advantage Flea Prevention, TV ad
- Cat litter
- Arm & Hammer
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- Figure 33: Arm & Hammer Multi-cat Cat Litter, TV ad
- Fresh Step
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- Figure 34: Fresh Step Scoop Cat Litter, TV ad
- Other pet care products
- Home Again ID Microchip
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- Figure 35: Home Again ID Microchip, TV ad
Retail Distribution
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- Introduction
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- Figure 36: U.S. retail sales of pet food and supplies, by channel, 2005 and 2007
- Mass merchandisers
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- Figure 37: U.S. mass merchandiser sales of pet food and supplies, at current and constant prices, 2002-07
- Supermarkets
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- Figure 38: U.S. supermarket sales of pet food and supplies, at current and constant prices, 2002-07
- Pet specialty stores
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- Figure 39: U.S. pet specialty store sales of pet food and supplies, at current and constant prices, 2002-07
- Other retailers
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- Figure 40: Sales of pet food and supplies through other channels, at current and constant prices, 2002-07
The Consumer: Pet Ownership and Pet Care
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- Summary of section
- Types of pets owned
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- Figure 41: Types of pets owned, 2005 and 2007
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- Figure 42: Types of pets owned, by gender, May 2007
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- Figure 43: Types of pets owned, by age, May 2007
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- Figure 44: Types of pets owned, by household income, May 2007
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- Figure 45: Types of pets owned, by race/ethnicity, May 2007
- Number of pets owned
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- Figure 46: Number of pets owned, by gender, age, household income and race/ethnicity, May 2007
- Pet care: Who does what?
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- Figure 47: Whether buys pet food and how often, by gender, May 2007
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- Figure 48: Division of pet labor and pet play among married respondnets, by gender, May 2007
The Consumer: Purchase and Usage of Pet Products
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- Summary
- Household usage of dog food and treats
- Types of dog food used
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- Figure 49: Purchase of dog food, treats and supplements, January-October 2006
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- Figure 50: Purchase of dog food, by pet lifestage, by dry vs canned, January-October 2006
- Brands of dry dog food
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- Figure 51: Brands of packaged dry dog food used in household, January-October 2006
- Brands of canned dog food
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- Figure 52: Brands of canned dog food used in household, January-October 2006
- Brands of moist dog food
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- Figure 53: Brands of moist dog food used in household, January-October 2006
- Brands of dog biscuits/treats
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- Figure 54: Brands of dog biscuits/treats used in household, January-October 2006
- Household use of cat food, treats and litter
- Types of cat food used
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- Figure 55: Purchase of cat food, treats and supplements, January-October 2006
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- Figure 56: Purchase of cat food, by pet lifestage, by dry vs canned, January-October 2006
- Brands of dry cat food
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- Figure 57: Brands of packaged dry cat food purchased, January-October 2006
- Brands of canned cat food
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- Figure 58: Brands of canned cat food purchased, January-October 2006
- Brands of moist cat food
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- Figure 59: Brands of packaged moist cat food purchased, January-October 2006
- Brands of cat treats/snacks used
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- Figure 60: Brands of cat treats/snacks purchased, January-October 2006
- Type of cat box filler/litter used
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- Figure 61: Use of cat box filler/litter among cat owners, January-October 2006
- Brands of cat litter used
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- Figure 62: Brands of cat box litter purchased by cat owners, January-October 2006
- Use of healthcare products: heartworm control, vitamins and flea/tick products
- Heartworm control
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- Figure 63: Use of heartworm control products, by pet type, January-October 2006
- Supplements/vitamins
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- Figure 64: Use of pet food supplements/vitamins among dog and/or cat owners, January-October 2006
- Flea and tick products
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- Figure 65: Purchase and use of flea and tick products among dog and/or cat owners, January-October 2006
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- Figure 66: Types of flea and tick product used, January-October 2006
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- Figure 67: Brands of flea/tick products purchased among dog and/or cat owners, January-October 2006
- The effects of the pet food recall
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- Figure 68: Awareness of the pet food recall, May 2007
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- Figure 69: Whether pet food recall changed pet food purchases in any way, by age, household income and race/ethnicity, May 2007
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- Figure 70: How pet food purchases changed after pet food recall, May 2007
- Purchase and interest in specific pet products and services
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- Figure 71: Current purchase or interest in specific pet products and services, May 2007
Future and Forecast
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- Future trends
- Pets get more personal
- Green pet care
- Pet care and technology
- Older pets
- One poodle for this Saturday, please
- Market forecast
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- Figure 72: Forecast of total U.S. FDM sales of pet food and supplies, at current and constant prices, 2007-12
- Dog food
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- Figure 73: Forecast of U.S. FDM sales of dog food, at current and constant prices, 2007-12
- Cat food
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- Figure 74: Forecast of U.S. FDM sales of cat food, at current and constant prices, 2007-12
- Pet supplies
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- Figure 75: Forecast of U.S. FDM sales of pet supplies, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
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