Hair Colourants and Home Perms - UK - February 2008
Hair Colourants and Home Perms - UK - February 2008

Since Mintel last studied the market for hair colourants and perms in February 2006, the market has grown steadily, albeit at relatively low rates compared to other haircare products. Almost two thirds of women claim to use home hair colourants although our consumer research would indicate that many more women, especially those who are greying, would like to have their hair coloured but lack the confidence to use home kits ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Fast Forward Trends
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

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Consumer Attitudes
Consumer Typologies

Brand/Company

Brand/Company

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Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion

Data

Data

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Appendix

Other

Consumer Attitudes Towards Hair
Consumer Experience of Hair Treatments