Table of Contents
Issues in the Market
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- Main report themes
- Definitions
Insights and Opportunities
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- Dying for some tools
- Match pots
- Hair buddy
- Boosting sales for colour maintenance
Fast Forward Trends
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- Trend 1: Creative Class
- What it is
- Market touchpoints/implications
- Trend 2: Stress Society
- What it is
- Market touchpoints/implications
Market in Brief
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- Stunted growth
- Corporate coif
- Glossing over the surface
- Curl up and dye
- Theatrical tresses
- Natural development
- Grey matters
Internal Market Environment
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- Key points
- Race against time
- Retail v salon
- Celebrity and fashion
- Deep-rooted fear
Broader Market Environment
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- Key points
- Women and wealth
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- Figure 1: Structure of the UK female population, by age, 2002-12
- Figure 2: UK workforce and employment, by gender, 2002-12
- Ethnic options
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- Figure 3: The UK ethnic population, 2002-07
- Chemical reaction
- Time out
- Wet, wet, wet
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- Figure 4: Trends in summer rainfall in the UK, 2002-07
Competitive Context
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- Key points
- Rise of salon
- Heading to colour shampoos
- Extending the options
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Innovation in context
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- Figure 5: Innovation in haircare, by segment, 2007
- This season’s colours
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- Figure 6: Proportion of launches, by quarter, 2003-07
- Natural colour
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- Figure 7: Leading product claims trends, 2003-07
- Back to black
- For men
- Taking care
- Dying for a private moment
Market Value and Forecast
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- Key points
- Fuelling growth in haircare
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- Figure 8: UK value sales of hair colourants, highlighters and perms/relaxers, 2002-07 and 2002-12
- The future
- Factors used in the forecast
Segment Performance
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- Key points
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- Figure 9: UK retail value sales of hair colourants and home perms, by sector, 2002-12
- Highlighters
- Perms and relaxers
- Hair colourants
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- Figure 10: UK retail value sales of hair colourants at 2007 prices, by sector, 2002-07
- Permanents
- It’s not just a temporary stall
- Colour for Men
- Looking ahead
Market Share
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- Key points:
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- Figure 11: Company shares in hair colourants and home perms, 2005-07
- Wella’s temporary colours fading fast
- New innovation colours growth
Companies and Products
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- L’Oréal Paris
- Procter & Gamble
- Schwarzkopf & Henkel
- Other companies and brands
- Combe Incorporated
- Acering
Brand Elements
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- Brand map
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- Figure 12: Attitudes expressed and usage of hair colourant brands, January 2008
- L’Oréal Paris
- What the brand is trying to achieve
- L’Oréal Couleur Experte
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 13: Attitudes expressed towards the L’Oréal Couleur Experte brand, January 2008
- Féria
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 14: Attitudes expressed towards the (L’Oréal Paris) Féria brand, January 2008
- Garnier
- What the masterbrand is trying to achieve
- What the consumer thinks
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- Figure 15: Attitudes expressed towards the (L’Oréal Paris) Garnier masterbrand, January 2008
- Garnier Nutrisse
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 16: Attitudes expressed towards the (L’Oréal Paris) Garnier Nutrisse brand, January 2008
- Clairol
- What the master brand is trying to achieve
- What the consumer thinks
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- Figure 17: Attitudes expressed towards the (P&G) Clairol masterbrand brand, January 2008
- (Clairol) nice ’n easy
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 18: Attitudes expressed towards the (P&G Clairol) nice ’n easy brand, January 2008
- (Clairol) Herbal Essences
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 19: Attitudes expressed towards the (P&G, Clairol) Herbal Essences brand, January 2008
- Wella
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 20: Attitudes expressed towards the (P&G) Wella brand, January 2008
- Harmony
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 21: Attitudes expressed towards the (Unilever) Harmony brand, January 2008
- Brand qualities of hair colourants brands
- L’Oréal brands voted most glamorous
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- Figure 22: Consumer usage of various hair colourants brands, January 2008
- Experience of hair colourants brands
- nice ‘n easy is most popular brand
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- Figure 23: Consumer usage of various hair colourants brands, January 2008
- Brand consideration for hair colourants brands
- nice ‘n easy has highest product brand retention
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- Figure 24: Consideration of various hair colourants brands, January 2008
- Brand momentum for hair colourants brands
- L’Oréal Couleur Experte, Garnier Nutrisse and Clairol Herbal Essences lead with energy
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- Figure 25: Momentum of various hair colourants brands, January 2008
- Brand satisfaction for hair colourants brands
- L'Oréal Couleur Experte leads excellent satisfaction
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- Figure 26: Satisfaction of various hair colourants brands, January 2008
- Brand commitment to hair colourants brands
- L'Oréal Couleur Experte leads brand commitment too
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- Figure 27: Commitment to various hair colourants brands, January 2008
- Round up
Brand Communication and Promotion
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- Key points
- Advertising spend
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- Figure 28: Main monitored media advertising spend on hair colourants, perms and curlers, 2003-07
- Advertisers
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- Figure 29: Promotional spend on hair colourants, perms and curlers, by leading advertisers, 2003-07
- Marketing themes
- Special offers
- Efficacy
- Natural chemistry
- Celebrity endorsement
- Fatal attraction
Channels to Market
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- Key points
- Chemists v grocers
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- Figure 30: Retail distribution of hair colourants, home perms and relaxers, 2005-07
- Chemists dominate
- Multiple choice
Consumer Attitudes Towards Hair
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- Key points
- Grey outlook
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- Figure 31: Cross-tabulation of attitudes towards hair, by selected hair types, October 2007
- Banishing bad hair days
Consumer Experience of Hair Treatments
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- Key points
- Experience of haircare
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- Figure 32: Trends in usage of shampoo, conditioner and home hair colourants, 2002-07
- Maintenance costs holding back
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- Figure 33: Experience of hair treatments in the last 12 months, by where done, October 2007
- Highlighting the difficulty
- Relaxing in the city
Consumer Attitudes
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- Key points
- Salon vs home
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- Figure 34: Attitudes towards hair treatments, October 2007
- Maintenance costs
- Risky business
- Building trust
- Home colours
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- Figure 35: Agreement with attitudes towards hair colourants for use at home, by experience of hair colourants, October 2007
- Familiarity and trust
- All by myself
- Soothing the senses
Consumer Typologies
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- Figure 36: Consumer typographies, October 2007
- Odious (18% of sample)
- Who are the Odious?
- The implications
- Fun and Fancy-Free (17% of sample)
- Who are the Fun and Fancy-Free?
- The implications
- Cautious Experimentals (14% of sample)
- Who are the Cautious Experimentals?
- The implications
- Apathetic (24% of sample)
- Who are the Apathetic?
- The implications
- Disappointed (14% of sample)
- Who are the Disappointed?
- The implications
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Appendix
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- Advertising data
- Abbreviations
- Consumer attitudes towards hair
- Hair type
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- Figure 37: Description of hair, October 2007
- Figure 38: Description of hair, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used and TV received, October 2007
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- Figure 39: Description of hair, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used and TV received, October 2007
- Attitudes towards hair
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- Figure 40: Attitudes towards hair, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
- Experience of hair treatments
- All
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- Figure 41: Experience of hair treatments in the last 12 months, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
- Treatment at home
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- Figure 42: Experience of hair treatments in the last 12 months – people who treat their hair at home, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
- Salon-goers
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- Figure 43: Experience of hair treatments in the last 12 months – salon-goers, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
- Consumer attitudes
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- Figure 44: Attitudes towards hair treatments, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
- Figure 45: Attitudes towards hair treatments, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
- Attitudes by experience of hair colourants
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- Figure 46: Agreement with attitudes towards hair colourants for use at home, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
- Figure 47: Agreement with attitudes towards hair colourants for use at home, by age, region, social grade, daily newspaper readership, Sunday newspaper readership, household income, age of own children in household, Internet usage, supermarket used, mobile provider and TV received, October 2007
- Hair colourants and home perms
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- Figure 48: Hair colourants – home vs. salon groups, by age, region, social grade, daily newspaper, age of own children in household, internet usage, supermarket used, mobile provider and TV received, October 2007
- Figure 49: Hair colourants – home vs. salon groups, by types of chemical hair treatments women have, October 2007
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- Figure 50: Hair colourants – home vs. salon groups, by women’s hair types, October 2007
- Figure 51: Hair colourants – home vs. salon groups, by attitudes towards hair, October 2007
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- Figure 52: Hair colourants – home vs. salon groups, by attitudes towards home- versus salon-coloured hair, October 2007
- Figure 53: Hair colourants – home vs. salon groups, by attitudes towards and typologies of home hair colourants, October 2007
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- Figure 54: Home hair colourants typologies, by age, region, social grade, media usage, age of own children in household, Internet usage, supermarket used and mobile provider, October 2007
- Figure 55: Home hair colourants typologies, by types of chemical hair treatments women have, October 2007
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- Figure 56: Home hair colourants typologies, by women’s hair types, October 2007
- Figure 57: Home hair colourants typologies, by attitudes towards hair, October 2007
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- Figure 58: Home hair colourants typologies, by attitudes towards hair colourants (home and salon), October 2007
- Figure 59: Home hair colourants typologies, by attitudes towards home hair colourants, October 2007
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