Mintel last reported on the hair colourants market in December 1999. Since then, there has been increased new brand activity in the area of permanents, which has helped to improve the image of hair colourants among consumers. By contrast, home perms has become an extremely small niche market, used mainly by older women who want permed hair but cannot afford to visit a salon.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Size and Trends
Market Segmentation
Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Contents
Introduction and Abbreviations
The Supply Structure
The Future
Forecast
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