Home laundry is such a mature market that both volume and value growth is difficult to achieve, being significantly affected by price promotions. The focus is very much on fighting for brand share rather than extending usage. However, there are opportunities for the smaller manufacturers operating in particular segments such as stain removal which still exhibits a comparatively low level of use. Mounting consumer concern about environmental issues is also ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Fast Forward Trends
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
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Consumer Usage
Consumer Attitudes
Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
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Brand Communication and Promotion
Data
Data
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Appendix
Appendix: Internal Market Environment
Appendix: Broader Market Environment
Appendix: Consumer in a European Context
Appendix: Consumer Usage
Appendix: Consumer Frequency
Appendix: Consumer Attitudes
Appendix: Consumer Typologies
Other
Consumer in European Context
Consumer Frequency
18th December 2008
Continued economic difficulties for the UK means people are trying to make savings on everyday items. 
13th November 2008
Having driven innovation in the sector for two years, the environment is taking a back seat as the focus in the laundry market shifts to beauty treatments for clothes.
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