Clothes-washing Detergents - UK - January 2004
Clothes-washing Detergents - UK - January 2004

Since Mintel’s last report in January 2002, the market for clothes-washing detergents experienced a 2% downturn in its value. It is still, however, dominated by the two major multinational consumer giants, Procter & Gamble and Lever Fabergé, whose competitive promotional activity, coupled with everyday low pricing strategies among the grocery multiples, has contributed to declining value sales, especially in the detergents sector. Market value has to a certain extent ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
The Supply Structure
New Product Development
The Consumer – Products and Usage
The Consumer – Correlation Usage and Brand Loyalty
The Future
Forecast