The most prominent change in the UK’s £1.2 billion laundry products market has been the switch from powdered formats to single-dose tablets or concentrated liquid detergents and gels. This is driven by innovation in liquid product formulae that work more efficiently at lower washing temperatures that help to save energy and the environment.
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Overview
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Consumer Attitudes Towards Washing Clothes
Consumer Usage
Consumer Purchase Motivation
Attitudes Towards Clothes Washing Products
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Appendix
Appendix – Consumer Usage
Appendix – Consumer Attitudes Towards Washing their Clothes
Appendix – Consumer Purchase Motivation
Appendix – Attitudes Towards Clothes Washing Products
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A growing awareness of the environment coupled with the rising credit crunch is directing innovation towards products that perform at lower temperatures. 
